Parle Promotes "Sixer " In PET Jar

Parle Products  is promoting its  salty snacks biscuit  "Sixers"  in PET Jar   and  thinking of benefits  of this PET jar  would provide Indian house hold would be numerous . You can keep loose biscuits or  can be used to store spices , sugar ,tea  or any other raw material used in kitchen .

Priced Rs 30/- for 200g   could be good bargain for family . This salty biscuits  take s on to Priya Golds cheeselings  for snacking time . Sixer comes from s the hexagonal shape to the tiny  biscuits .Good concept  for  families  going out  for picnics /movies .Others are providing PET Jars for their  Tikki Packs  to  retailers .

Parle To Enhance Capacities& Launch New Products To Counter Competition

Indian Biscuit  market  is now witnessing interesting actions to increase share of the pie  between major players such as Britannia , ITC  and the new entrants  such as  United Biscuits , Pepsi  , GSKB  and Unibic .Parle which has now donned the numero uno position  beating Britannia  dominance  have laid aggressive plan to retain this position .

 A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.

Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle  have introduced it in Maharashtra and Goa for market trial run before national launch


source : Financialexpress.com

Parle to set up more production unit Overseas

Parle products is the leading bakery manufacturer of India with 40 % of market share in branded biscuit segment . It includes brands like hide n Seek , Krack Jack , Parle G , etc .

With competition hotting up with players like Britannia , ITC ,Priya gold inching up their market share. Parle product is exploring overseas for production unit and most likely it wold be in African continent . Parle has been exporting its products to African countries ,Asean countries , Middle eastern countries , UK ,Australia , New Zealand ,Canada and USA .Exports covers 4% of the sales volume and planning for 10% of the total sales value . Parle has already opened an production unit in Cameroon, Nepal and Bangladesh .

On domestic front Parle is involved in revamping its brands like Krack Jack , Launching new products like bourbon under Hide n Seek brands .

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