". Bakery Industry: Anmol Biscuits - A Regional Power Brand of Biscuits

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Anmol Biscuits - A Regional Power Brand of Biscuits

Recently Anmol Biscuits were in news for its plan  to set up new biscuit plant in Orissa.They also had  big stall showcasing entire range of biscuits in recently concluded Indian Trade fair in Delhi .Which shows Anmol ambitions  to become major player in Indian Biscuit Industry . Anmol biscuits  are  one of the popular brands in  eastern and nothern part of India.Indian Biscuit market has been primarily dominated by big 3 Britannia ,
Parle and ITC .New players have been recently added such as UnitedBiscuit and Kraft ( Yet to begin manufacturing ) . But few regional brands are giving tough competition to these entrenched brands . Local competition  for Anmol comes from Biskfarm , Moreish foods , Raja , A1 , Sona Biscuits and Priya Gold .


In  Eastern Indian market Anmol  is the one brands which has successfully build inroads to the bakery productsmarket and are available at all major retail chains and bakery retail chains . Anmol  products have also spread to Delhi, UP ,Bihar , Orissa and North Eastern States along with dominant player in West Bengal .  Anmol Biscuits Ltd runs  two manufacturing units  one at Dankuni (WB) and other at Noida (UP) with BSI , ISO -22000 , HACCP and GMP  certification. Anmol Biscuits inventory includes  23 brands and 43 SKU 's with 110 Super stockists, 2600 distributors & 250 sales person & and presence in about 4 lakhs retail shop.


Started in year  1993 with one single unit now running 6 production lines   , Anmol  has gradually  transformed itself  into company  to join  the big league of Indian biscuit industry. Under  Mr Baijnath Choudhary leadership  company has achieved great success in expanding market foot prints .



Products -
Biscuits and Cakes

Brands

Biscuit -  Butter Bake , Yummy  , Lemon Maja , Marie Time , Thin Arrowroot, e-time,Fun Fill, 2in1, Snackles,Gol Mol, Gluco Power,coconutty


Cake -  Bar Cakes , Cup Cakes of Different flavours




HQ


ANMOL BISCUITS LTD.

229 A. J. C. BOSE ROAD

CRESCENT TOWER, 9TH FLOOR,


KOLKATA - 700 020


PHONE: +91-033-2280-1277 / 78


FAX: +91-33-22895006 / 07


E-Mail: info@anmolbiscuits.net

4 comments:

  1. The ideas expressed in your articles are highly educative and easy to apply.
    I have learn much and Im quite certain other entrepreneurs will buy into your ideas to position their business for real profit.
    Otaru@ www.naijabizcom.blogspot.com/profitable business opportunities in Nigeria

    ReplyDelete
  2. dear sir,
    kindly give information about small unit cast (each and every machine wise cast) for biscuit unit.

    ReplyDelete
  3. Pl check the following link

    bakery project report on bakerybazar.com

    ReplyDelete

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