Mcvities Brings Orange Flavour To It s Cream Biscuit

Mcvities  in  India  has in short  span  got  some foot hold  in  competitive market  of  biscuit category . Earlier it has launched  cookies and marie  along with its  trade mark  digestive biscuits .  It has also offered several promos  with  assorted packs of  marie and cookies  and digestive and cookies .

 In  recent launch  of  its  Mcvitie's Cream  -Orange  biscuits  , Mcvitie's  is trying  to  promote  orange cream biscuit among the largest consumer group of kids and teens . Orange flavours  is popular among kids . Where all other brand are fighting for  chocolate  variety Mcvities has strategically placed its  Orange variety  in Indian biscuit variety . Orange cream  has price tag of  Rs 10/-  for six biscuit placed in pvc  tray  (  wt = 58  g ) .  Promoted  with free  BEN 10  stickers

PepsiCo Joins Kraft , UB & GSKB To Add Competiton In Indian Biscuit Market

"Decade of Biscuits " as rightly claimed  by  Nikhil Sen  , CEO  Unibic India and an old hand from Britannia  Industries ( Ex -COO) . Major Internatioal players are making beeline to untapped Indian biscuit segment  which have been dominated by two player  from long namely Britannia and Parle .  Kraft , United biscuits , GSKB ,Unibic and now Pepsi Co  have launched their product or planning to do so . Even Indian companies like  Shakti Bhog and now Marico  are planning to enter Rs 11,000 crore biscuit market  which is still dominated by unbranded products .Amul , India's  Dairy major  has  been news for its plan to explore  Indian biscuit segment . Consumers would see innovative products&packaging   as these companies would  try  to  lure  Indian consumers and garner market share .

A report

Forget cola war, PepsiCo now wants to battle it out in the Rs 11,000-crore Indian biscuits market that is getting chock-a-block with new entrants. The American food and beverages maker, which launched Aliva baked crackers in 2009, will start test-marketing oats-based premium cookies under its Quaker brand next month, two officials directly involved with the development said.

PepsiCo India is among a slew of domestic and international companies rushing to the fastest-growing processed food segment in the country, growing 20% a year, faster than noodles and potato chips. “The category will explode this decade,” says Nikhil Sen, biscuits industry veteran and MD of Bangalore-based biscuit maker Unibic India. American major Kraft Foods is expected to kick off its India foray with biscuits some time this year.


Source
The Economic Times

Anmol Biscuits - A Regional Power Brand of Biscuits

Recently Anmol Biscuits were in news for its plan  to set up new biscuit plant in Orissa.They also had  big stall showcasing entire range of biscuits in recently concluded Indian Trade fair in Delhi .Which shows Anmol ambitions  to become major player in Indian Biscuit Industry . Anmol biscuits  are  one of the popular brands in  eastern and nothern part of India.Indian Biscuit market has been primarily dominated by big 3 Britannia ,
Parle and ITC .New players have been recently added such as UnitedBiscuit and Kraft ( Yet to begin manufacturing ) . But few regional brands are giving tough competition to these entrenched brands . Local competition  for Anmol comes from Biskfarm , Moreish foods , Raja , A1 , Sona Biscuits and Priya Gold .


In  Eastern Indian market Anmol  is the one brands which has successfully build inroads to the bakery productsmarket and are available at all major retail chains and bakery retail chains . Anmol  products have also spread to Delhi, UP ,Bihar , Orissa and North Eastern States along with dominant player in West Bengal .  Anmol Biscuits Ltd runs  two manufacturing units  one at Dankuni (WB) and other at Noida (UP) with BSI , ISO -22000 , HACCP and GMP  certification. Anmol Biscuits inventory includes  23 brands and 43 SKU 's with 110 Super stockists, 2600 distributors & 250 sales person & and presence in about 4 lakhs retail shop.


Started in year  1993 with one single unit now running 6 production lines   , Anmol  has gradually  transformed itself  into company  to join  the big league of Indian biscuit industry. Under  Mr Baijnath Choudhary leadership  company has achieved great success in expanding market foot prints .



Products -
Biscuits and Cakes

Brands

Biscuit -  Butter Bake , Yummy  , Lemon Maja , Marie Time , Thin Arrowroot, e-time,Fun Fill, 2in1, Snackles,Gol Mol, Gluco Power,coconutty

Cake -  Bar Cakes , Cup Cakes of Different flavours

HQ

ANMOL BISCUITS LTD.

229 A. J. C. BOSE ROAD

CRESCENT TOWER, 9TH FLOOR,

KOLKATA - 700 020

PHONE: +91-033-2280-1277 / 78

FAX: +91-33-22895006 / 07

E-Mail: info@anmolbiscuits.net

Website : http://www.anmolbiscuits.net

Parle Vs Britannia - Parle Leads The Pack

Article in  TOI

MUMBAI: More consumers seem to be munching on Parle biscuits while sipping on their hot cuppa, which is probably why the company is said to have toppled Britannia Industries' numero uno position to become the largest selling biscuit company in India.

Last year, the Vijay and Sharad Chauhan-controlled Parle Products, which makes the ubiquitous ‘Parle-G' glucose biscuits, had attained volume leadership in the market. Now, with a total turnover of around Rs 4,000 crore coming from biscuits, Parle Products has emerged as the clear market leader, with a difference of almost Rs 1,000 crore. Britannia Industries reported a turnover of Rs 3,400 crore for the financial year 2009-10, with biscuits contributing around Rs 3,000 crore.

The Rs 5,000-crore Parle Products, which also makes confectionery products, draws 80% of its turnover from biscuits. Although Britannia Industries has disputed the fact that Parle has become the market leader, the cookie seems to be crumbling a bit for the Wadia-owned company. Going by the turnover numbers, Parle leads with a margin of Rs 1,000 crore over Britannia.

While the Chauhans did not respond to a TOI query, at least two people familiar with the matter confirmed the development. Parle Products' annual share (moving average total) in biscuits, sources told TOI, stands at around 45% as against Britannia's 38%. Historically, the biscuit pie was made up by one-third of Britannia, one-third of Parle Products and one-third of the balance share where other smaller brands lost or gained share.

In response to an email sent to Vinita Bali, MD, Britannia Industries, a company spokesperson said, "Britannia continues to lead the biscuit market in all categories except glucose, where it lost some share about a year ago and has partly recovered that. However, glucose as a category within the overall biscuit market has declined."

"Britannia has a large and diverse portfolio ranging from health & nutrition (e.g. NutriChoice Digestive, NutriChoice 5 Grain, etc.) on the one hand to delightful & indulgent products on the other (e.g. GoodDay, Treat, Bourbon, etc.), while Parle largely dominates the discounted glucose segment, whose share is declining in the overall biscuit market," the spokesperson said.

Britannia also said that The Nielsen Company, which tracks sales and market share numbers, does not cover all points of sale. "The growth rate it reflects for Britannia is, in fact, lower than the actual growth rate, by 3-4%. Relative position of Britannia and Parle, in terms of annual turnover, has remained constant over the last few years as per annual results declared by both the companies," the spokesperson said. 

Source : Times Of India 

Indian Biscuit Industry  Review 

Britannia Vs Parle – Battle for the market continues

Britannia and parle the two food majors of India in the field of biscuits and bakery products . fighting it out in market for the share of consumers pocket and market dominance .In yester years it was market segments which both have dominated and not much was seen to disturb that arrangement.Parle with its Parle G , Kraxkjack and manaco where as Britannia has Good day , Marie gold , Creams
Britannia dominated the premium segment of biscuits where as parle dominated the mass ,low premium biscuits ,things were pretty predictable but for the
entry of new players have changed that status .Now that ITC and Priya gold are trying to break into their market and have established them selves as important players in biscuit market . These two major biscuit producers has are now forced to innovate products by the consumers to create brands which could be differentiated .
Both are trusted brand are ranked in top brands for biscuit ,both have a long history of brands . The Major difference though is that where Britannia is revenues from bakery products is around 90 % ,share of biscuit sales is around –80% for parle
Recently two categories has seen major ad war are bourbon and salty snacks . Parle has come up with new bourbon under its hide and seek umbrella brand .Pitching against Britannia s popular bourbon which has 70% market share of the bourbon biscuits . Parle upped its TV ads by roping in Hritik roshan . Similarly Parle has re jigged its Krack Jack biscuits to Britannia's 50- 50 eating up its market share . Krack Jacks with new packaging and TV ads of Krack and Jack promoting the brands . It would be interesting to see what impacts these would have on the sales of these two biscuits .
PARLE VS BRITANNIA
Business

Description	Britannia	Parle
Established	1896	1929
Nature of business	Public ltd	Family run business
No of manufacturing units	5 own ,40CMU	8 own units ,60 CMU
Market share ( value)	32.80%	32.94%
Ads Major methods	Cricket events and players	Celebrities endorse ment
New areas of promotion	Environment	Health and wellness

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER

Category	Britannia	Parle	Leader
Glucose	Tiger	Parle -G	Parle-G
Marie	Marie Gold	Parle Marie	Marie Gold
Salty snacks	50-50	Krack Jack	Krack Jack
Choco chips	Good day	Hide n seek	Good day
Milk	Milk bikis	Milk sakhti	Milk bikis
Bourbon	Bourbon	Hide n Seek	Bourbon
Nice	Nice	------	Britannia Nice
Multi grain	Nutri choice	-----	Nutri choice
Cream	Cream Treat	Kreams	Cream treats
Cookie	Good day	20-20	Good day

So the battle for market share continues and advantage is for consumers who will get better product from both these biscuit majors .

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Biscuit brands in rural Bihar

Blog post for this months has been low as I was on vacations attending relatives marriage at my native village in Rohtas ,Bikramganj ,Bihar ( eastern region of India). But for my curiosity I did a small survey of bakery products available in retail shops in that rural area .Following has been my observations .

Branded biscuits like Britannia and Parle are of old stock more than 6-7 months .
Companies are not interested in taking back outdated stocks.
Local brands are doing good business.
Local brands are fresh compared to national brands
Major local brands are BISKFARM , BHAGWATI , SABISCO

Local brands can take on national brands if they do their packaging and marketing /pricing aggressively .

Product review :GOOD DAY biscuit

Good day range of biscuits are produced by Britannia Industries and is one of the most popular brand s of biscuit in India. Its turnover is more than Rs 100 crores. Its the leader in branded cookies segment . It has got variants like butter , cashew ,pista and good day choco nuts . Pack size available are slug pack of 92gms , 207gms .



Nearest competitors are Priya golds- Butter bite ,Unibic cookies , ITC -sunfeast -golden bakery -butter nuts



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Frontier biscuits - popular home made biscuits

Frontier biscuits factory pvt Ltd have adopted a unique selling preposition for itself .It has established itself as eggless home made biscuits and cookies .you can find its showroom in all major areas of capital,Delhi and Haryana . I have visited one of these exclusive show room it displays various cookies either in Jars or gift packs you can buy in both the options . Wide variety of products are available and it caters for indian palate . you can find kaju , ajwain , mango , coconut ,butter ,soya , besan ,milk , chocolate and other varieties .It has tried to brand the home made cookies market which is still popular in many part of our country

Established in 1921 it has grown in size and have created a niche for itself ,even today you can find people enjoying home made cookies .Showroom called as Frontier shopping zone is similar to Bikaneriwala or Haldiram showrooms except for the owner ship .Frontier shopping zone owners are like authorised dealers who have exclusive rights to sell frontier products in that area .They also produce eggless cakes , nan khatai , bhujia , rusk