". Bakery Industry: PARLE - G World's Largest Selling Biscuit - Nielsen

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PARLE - G World's Largest Selling Biscuit - Nielsen

Parle -G still  rules  the world   .Parle -G with its taste and quality has  been popular for generations of Indian  .
Parle-G, the glucose biscuit brand from Parle Products , has consolidated its position as the world's largest selling biscuit brand, says a report by Nielsen.

The study, for last year, says Parle-G has topped brands like Kraft's Oreo, Wal-Mart's private labels and Mexico's Gamesa in voulme sales to lead the 11,295-crore Indian biscuits category.

The Nielsen study adds India is the world's leading market for biscuits, ahead of the US, Mexico, China, Argentina, France, Italy, Germany, Turkey and Spain.

The Economic Times


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