". Bakery Industry: Cadbury Oreo Introduces Low Price Packs

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Cadbury Oreo Introduces Low Price Packs

With  launch of  regular pack  size  of  Rs 10/-  and Rs 20/- in  Indian  brnaded  biscuit market    Cadbury  Oreo  is now available  in  low price tag  of  Rs 5/- for 29.4 g ( 3 cream sandwiched biscuits ) . Oreo has now joined local  players such as Britannia , Parle and ITC  competing  for volumes over premium  (   low price tags ). Consumers  who prefers on the move snacks  such as school going kids or youngster planning evening hangouts   or  the budget conscious  consumers could be the target for  such  pricing .

Cadbury Oreo has launched its Rs5/- pack  biscuits  in a   Pile pack   arrangement  instead of  more popular format of   On the  Edge  biscuit pack   this  arrangement  gives  a feeling of more biscuit in a pack .Packaging is done with metallised laminate.

 cadbury oreo,kraft oreo
Only  difference we  can figure it out between imported  Oreo  and  now  available local Oreo  is  the strength of  shell  which cracks up  with little pressure while opening the pack . It could  be due  to  flour  or baking  features  done  for  local  Oreo .

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