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Showing posts with label cadbury oreo. Show all posts
Showing posts with label cadbury oreo. Show all posts

Cadbury Oreo Rides Togetherness Bus Into Indian Market

pic courtesy-Brand Today
        Cadbury  Oreo which  has been recently  launched by  Kraft  in  India  is trying  every possible tricks  to make a dent in Indian cookies market .  Even as Oreo need no introduction  to  upper middle class who have been buying Oreo from  imported food stores in metros  ,it has to  break the strangle hold of players  like Parle , Britannia and ITC . A novel marketing ideas has been tried out by  Cadburys to  get into  consumers  attention  by  reaching out to family  by allowing them to have freaking time  together in a bus  laden with  Oreo cookies . It has also launched  social media marketing thru  Facebook  fan page allowing people to  be  Oreo ambassadors .

A report
Cadbury India, which recently launched the iconic biscuit brand Oreo in India, flagged-off its Oreo Togetherness initiative. Symbolizing moments of family togetherness, the Oreo Togetherness bus will travel across the country as part of a movement that will provide parents with a platform to bond and will encourage them to spend more time with their family.

The Oreo Togetherness bus will travel across nine cities – New Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Lucknow, Hyderabad, Kolkata and Mysore.

 Brands Today

Cadbury Oreo Introduces Low Price Packs

With  launch of  regular pack  size  of  Rs 10/-  and Rs 20/- in  Indian  brnaded  biscuit market    Cadbury  Oreo  is now available  in  low price tag  of  Rs 5/- for 29.4 g ( 3 cream sandwiched biscuits ) . Oreo has now joined local  players such as Britannia , Parle and ITC  competing  for volumes over premium  (   low price tags ). Consumers  who prefers on the move snacks  such as school going kids or youngster planning evening hangouts   or  the budget conscious  consumers could be the target for  such  pricing .

Cadbury Oreo has launched its Rs5/- pack  biscuits  in a   Pile pack   arrangement  instead of  more popular format of   On the  Edge  biscuit pack   this  arrangement  gives  a feeling of more biscuit in a pack .Packaging is done with metallised laminate.

 cadbury oreo,kraft oreo
Only  difference we  can figure it out between imported  Oreo  and  now  available local Oreo  is  the strength of  shell  which cracks up  with little pressure while opening the pack . It could  be due  to  flour  or baking  features  done  for  local  Oreo .

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