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Britannia Brings Choco chip " TIGER KRUNCH" At Rs5/-

Britannia   has launched  a low cost  chocolate chip  biscuit  in  its  Tiger brand  . Tiger  brand  has been pitched basically  by Britannia  to take on   Parle  G . Tiger  glucose biscuit   had  some success  in getting glucose market  share .  Britannia  has  since then tried to  add many   low cost variant  for mass glucose segment with  Tiger cream , Tiger Cookies  and now  Tiger Krunch   with  choco  chips  . Idea  is to provide  premium product  with  low cost   tag  to  large customer base including  rural  market .  Tiger Krunch is  priced at  Rs 5/-  bracket .

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