Britannia has launched a low cost chocolate chip biscuit in its Tiger brand . Tiger brand has been pitched basically by Britannia to take on Parle G . Tiger glucose biscuit had some success in getting glucose market share . Britannia has since then tried to add many low cost variant for mass glucose segment with Tiger cream , Tiger Cookies and now Tiger Krunch with choco chips . Idea is to provide premium product with low cost tag to large customer base including rural market . Tiger Krunch is priced at Rs 5/- bracket .
Showing posts with label Tiger brand. Show all posts
Showing posts with label Tiger brand. Show all posts
Britannia Brings Choco chip " TIGER KRUNCH" At Rs5/-
Britannia has launched a low cost chocolate chip biscuit in its Tiger brand . Tiger brand has been pitched basically by Britannia to take on Parle G . Tiger glucose biscuit had some success in getting glucose market share . Britannia has since then tried to add many low cost variant for mass glucose segment with Tiger cream , Tiger Cookies and now Tiger Krunch with choco chips . Idea is to provide premium product with low cost tag to large customer base including rural market . Tiger Krunch is priced at Rs 5/- bracket .
Britannia resolves ''Tiger" issue with Kraft Food Inc

Britannia and Kraft foods Inc of USA has come to an agreement with each other on use of "Tiger " brand . This was disclosed by Mr Nusli Wadia Chairman of Britannia Industries Ltd .Tiger Brand has been the main issue between earlier partner Danone which used Tiger brand in countries like Malaysia and Singapore without the consent of Britannia . A case was registered against Danone for breach of Intellectual Property. Kraft foods have bought biscuit business from Danone in year 2007.
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