Britannia Brings Choco chip " TIGER KRUNCH" At Rs5/-

Britannia   has launched  a low cost  chocolate chip  biscuit  in  its  Tiger brand  . Tiger  brand  has been pitched basically  by Britannia  to take on   Parle  G . Tiger  glucose biscuit   had  some success  in getting glucose market  share .  Britannia  has  since then tried to  add many   low cost variant  for mass glucose segment with  Tiger cream , Tiger Cookies  and now  Tiger Krunch   with  choco  chips  . Idea  is to provide  premium product  with  low cost   tag  to  large customer base including  rural  market .  Tiger Krunch is  priced at  Rs 5/-  bracket .

Britannia Presents Good Day Choco Nut In New Packaging

With  competition eating up  its  market share  Britannia has launched  new products  to take on ITC , Kraft and Mcvities  new launches .Britannia s Good day Choco Nut  puts itself  into  ITC   Dark Fantasy  category 

One  of  Britannia s  old product  Good day  choconut  has been  launched into new avatar .Launched earlier during 2004 -2005 . Basic product features remains the same with  changes done in product packaging .Now Good day Choco nut   dons slick packaging  depicting richness of chocolate and nuts . In addition to wrapper it also provides a enclosed pvc  box  which  supports  the  fragile biscuits  .

Its  a case of  "Old wine in a new bottle "


Britannia  Good Day biscuit review

Britannia Industries Sued By Kraft Food For Treat -O biscuit .

 
US-based packaged food maker Kraft Foods on Tuesday sued Nusli Wadia-owned Britannia Industries for trademark and copyright violations of its popular Oreo cookies.

In a suit filed in the Delhi High Court , Kraft said Britannia’s recently-introduced Treat-O biscuit is a copy of its cream-filled sandwich cookies.

The US firm has also sought an injunction to prevent Britannia from manufacturing, selling, marketing or advertising any product with any distinctive element of Oreo cookies.

A Britannia spokesman refused comment saying the company has not received any communication on the issue so far.

This is the second instance in four years when Britannia has been involved in a legal tussle with a multinational food company over trademark. It was, however, playing the role of a plaintiff in 2007 when it had dragged French food giant Danone to a Singapore court alleging trademark infringement of its Tiger biscuit. Subsequently, Danone ended its joint venture with Britannia and set up an independent company in India.

In its suit, a copy of which was reviewed by ET, Kraft has sought damages for infringement of trademark and copyright, passing off and unfair competition of its ‘globally reputed’ Oreo brand of cookies.

Oreo was registered in India in 1991 and is being imported and sold in the country ever since.

Kraft said the Indian bakery and dairy products maker has copied the specific design etchings, such as florets and inner rings, of Oreo cookies. The company refers to the design etchings as ‘Oreo cookie trade dress’.

“The lining on Britannia’s product, inner rings and florets and their placement on the product are identical to the original Oreo cookies,” Kraft said in the suit.

It also alleged that the brand name, Treat-O, with an emphasis on ‘O’, is inspired by Oreo.

Kraft’s lawsuit against Britannia comes at a time it is exploring options to locally manufacture and sell biscuits in the `11,000-crore Indian biscuit market.

Source
EconomicTimes

Britannia Loses Market Share For Its Major Brands

Indians spend more on biscuits than on toothpastes, skin-care products, shampoos and instant noodles put together, and Parle Products has surged ahead of Britannia Industries to become a clear leader in the Rs 11,000-crore-plus market, say Nielsen data.

The country spent Rs 11,295 crore on biscuits in the 12 months ended March 2010 compared with Rs 2,300 crore on toothpastes, Rs 3,500 crore on skin-care products, Rs 2,400 crore on shampoos and Rs 1,300 crore on instant noodles. And in the first half of the current financial year, it has already spent Rs 6,320 crore on biscuits, according to The Nielsen Company, the country’s largest market researcher.

The largest piece of this big and growing cookie now belongs to Parle Products. The Mumbai-based, Rs 5,000-crore company, promoted by Vijay and Sharad Chauhan, has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.

For years, the two largest cookie makers were neck-and-neck with about 35% share each in the market.

Nielsen data shows that Good-Day’s share dropped from 31.6% in 2009-10 to 27.8% in the April-September period, while Parle 20-20’s share increased from 11.3% to 17.9% during the same period. Parle also managed to push its share in the Rs 3,312-crore glucose biscuit segment where Parle G now accounts for more than three-fourths of the category.

The share of Britannia’s Tiger glucose slipped from 12.2% in 2009-10 to 11.7% in April-September this year, while the share of the third significant player in the category, ITC’s Sunfeast glucose, remained constant at 8.8%
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In salted crackers, Britannia Time Pass is the only major brand that lost share, to 10.6% in the first half of current fiscal from 11.3% in the whole of last year, the Nielsen data shows.

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Parle surges ahead of Britannia to become leader in the Indian biscuit market - The Economic Times

Britannia Taps Baked Snacks Market With Time Pass

Pic courtesy : afaqs.com

Biscuit major Britannia has ventured into the fairly new baked snacks category, launching a baked wheat snack called Time Pass targeted at the youth. The company claims that the wheat product is free from trans fat, MSG and cholesterol.

The snack is being made available in three flavours - Mindless Masala, Tapori Tomato and Loafer Lemon - at two price points, Rs 5 and Rs 10. Since it is targeted at the youth, the brand has adopted a language that is not pretentious and appeals to the youth. Time Pass aims to participate in the banter of youth and makes 'doing nothing' a legitimate option.


Interestingly, Britannia usually communicates with housewives or children. The youth is a new target group that the company is speaking to in this communication. It has chosen the radio route, which allows interactivity as the youth can easily connect with radio and music.

R Balakrishnan (Balki), chairperson and chief creative officer, Lowe Lintas, who conceptualised the campaign, says, "The attempt with Time Pass was to introduce an exciting offering in Britannia's snacking portfolio of 'delectables' for the youth - a brand that is an anti-thesis to the mindless rat race. It is dismissive, indifferent, irreverent - a way of life."

Britannia isn't the first to launch baked snacks. Companies such as Parle forayed into this market with the Aamir Khan-endorsed Smart Chips, and later, Parle Agro launched its brand of baked snacks, Hippo.Frito Lays  Aliva, ITC  Bingo

Shalini Degan, category director (delight and lifestyle), Britannia Industries, speaking on tackling competition in the category, says, "Baked snacks are a very new and nascent category in the Rs 6200 crore Indian snacking market and will obviously see a slew of launches one after another. However, the leader will be the one that is able to delight consumers with taste and is able to connect and satisfy them using this new technology effectively."

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