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Srilankan Diana Biscuits To Be Launched Under New Brand

 cargill ceylon
 Reported earlier  of  food major  Cargill Ceylon  PLC take over of  local biscuit brand  Diana biscuits  have plans to enter biscuit market in a big way with  new brand name and varieties . Competition comes from well entrenched players like Ceylon biscuit ltd and Maliban .
Cargills Ceylon PLC which entered the confectionary industry in November 2010 by acquiring Diana Biscuits Manufactures, which has now been renamed as Cargills Quality Confectioneries (Private) Limited, is to launch the first range of biscuits made to a new recipe under a new brand name.

In his message to the company annual report 2010/11, Ranjith Page, Chairman, Cargills Ceylon PLC, said that this new launch would without doubt excite customers and the industry with its sensational new selection of biscuit varieties.

Page added in his message that the production plant located in Nalanda, Matale is now being modified to develop a wider product range than what was hitherto marketed under the ‘Helan’ brand.

The chairman further stated in his statement that the company is optimistic that the investment would yield above average returns in the medium to long term and is also aware of the initial impact on the bottom line in terms of higher interest costs and turnaround time of the loss making biscuit operations.


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