Srilankan Diana Biscuits To Be Launched Under New Brand

 Reported earlier  of  food major  Cargill Ceylon  PLC take over of  local biscuit brand  Diana biscuits  have plans to enter biscuit market in a big way with  new brand name and varieties . Competition comes from well entrenched players like Ceylon biscuit ltd and Maliban .

Cargills Ceylon PLC which entered the confectionary industry in November 2010 by acquiring Diana Biscuits Manufactures, which has now been renamed as Cargills Quality Confectioneries (Private) Limited, is to launch the first range of biscuits made to a new recipe under a new brand name.

In his message to the company annual report 2010/11, Ranjith Page, Chairman, Cargills Ceylon PLC, said that this new launch would without doubt excite customers and the industry with its sensational new selection of biscuit varieties.

Page added in his message that the production plant located in Nalanda, Matale is now being modified to develop a wider product range than what was hitherto marketed under the ‘Helan’ brand.

The chairman further stated in his statement that the company is optimistic that the investment would yield above average returns in the medium to long term and is also aware of the initial impact on the bottom line in terms of higher interest costs and turnaround time of the loss making biscuit operations.


source
www.dailymirror.lk

Ceylon Biscuit To Set Up New Biscuit Factory At Seethawaka

The Sri Lankan confectionery industry has recorded a satisfactory expansion with a 10 percent annual growth showing signs of being a dominant industry. It is capable of generating much foreign income to the country while reducing the unemployment rate considerably.

The confectionery industry comprises chocolates, biscuits, cakes, sweets, toffees and others.

Ceylon Biscuits plans to set up a biscuit manufacturing plant in the Seethawaka area and it is expected to be operational by mid 2011 generating over 1,000 job opportunities for the youth in the country.

Ceylon Biscuits Limited Group Director and Marketing and Sales Head Nandana Wickramage said new opportunities are opening for local confectionery manufactures in the face of escalating tourist arrivals to the country.

“The high cost of raw materials has been identified as a major stumbling block that hampers the growth in the industry. In addition to that, there is stiff competition in the confectionery industry in the country with the invasion of huge confectionery products from leading multinational companies to the local market.

“However, Sri Lankan consumers are very quality conscious when they purchase confectionery products from the market,” Wickramage said.

source

www.dailynews.lk

Srilankan Maliban Creates " World Largest Lemon Puff Biscuit "

pic courtesy -sundaytimes.lk

The House of Maliban created history by setting a new Guinness World Record by creating the world's Biggest Lemon Puff which today is the most popular lemon cream biscuit in the market at present. Maliban is the first biscuit manufacturer to achieve a such a great height from Sri Lanka.

The previous Guinness World Record for the largest cream biscuit was held by Executive Chef Paul Thacker and amateur biscuit master Simon Morgan of the United Kingdom for creating the biggest custard cream filled biscuit measuring 59 cm in length, 39 cm in width, 6.5 cm in height.

This record which was set on 18th November 2010 and was broken by reputed local biscuit manufacturer House of Maliban of Sri Lanka. The massive Lemon Puff created by the company stands at a final production size in length 7"5" (2260mm), breadth 3"9" (1143mm) and Sq.Metres 2.58 m2. This one of a kind biscuit can be served to 1012 persons.

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Maliban creates history with 'World's Biggest Lemon Puff Biscuit'