What went wrong for a very popular brand of north India " Bakemans " having wide range of products from biscuits , bread and cakes has been now sold to Srilankan company .
Excerpt For ET
In the 1990s, a north-based biscuits company, Bakemans Industries, gave industry leaders Britannia and Parle Products sleepless nights with its aggressively-priced offerings in the Marie and Glucose segments. The regional brand with an enviable 13% share, most of it coming out of Uttar Pradesh, was going places - until it decided to go national.An attempt to carve out a pan-India presence ended in disaster with it plunging into a sea of red. To wipe out its losses, Bakemans raised prices on its home turf, in Uttar Pradesh. That move proved to be the proverbial final nail in the coffin; Bakemans not only failed to become a national player, it lost pole position in the market in which it once ruled the roost. The company was put up for sale, but even the acquisition by a Sri Lankan biscuit player ended calamitously.
The Bakemans debacle serves as a grim reminder for regional brands seeking to go national.
My childhood was bakeman's biscuits brought from CSD, dunked in milk and tea. Have fond memories of the giant ten-packet biscuit box. Feel bad to see it is no longer in service. In my memories, Bakeman's will continue to hold a place of high esteem.
ReplyDeletethat super pack of 10 packets yellowish and brown stripes from CSD... ha ha! Awesome days
Deletetrue
DeleteSir kya ye biscuits ab nhi aayega...Mera favorite tha...Miss him
DeleteI always remember the wonderful taste of these biscuits which no other brand could give till date
DeleteOne of best marrie biscuit in this time ..English marrie .nice flavoure and crunch.this time Bakemans thought butterscotch cream biscuit
DeleteDuring 1991 we enjoyed variety of biscuits specially Jeera biscuits excellent tast till we remember.
DeleteNo one is like bakeman's still I remember that test and tried so many costly brands but not finding that one.
ReplyDeleteNo one can forget that awesome cream biscuits test.
Lalit
Yes brother we are really lucky..
ReplyDeletei sill remember... there was a butterscotch flavour cream filled biscuits.. of bakemans.. today i was watching hindi art movie.. came in 1984.. in which i was a bakemans biscuits hording.. so i stop that movie..and start searching
ReplyDeleteThat Butter Scotch taste I am remembering and that's why I am searching on Google where is bakemans
Deletetrue m the butter scotch cream biscuit were popular among all
Deleteyes a prominent brand in north India
ReplyDeleteMy favourite biscuit.... I enjoyed lot this biscuit. But can't get this....
ReplyDeleteI still remember bakeman's cookies ..really loved them in my childhood ..never found another cookie like that afterwards in supermarket shelves
ReplyDeleteStill I know the add......Rona Dhona Bas Kar Bas......Bekmen's Glucose Plus !!!!!
ReplyDeleteI remember the day when bakeman commercial was shown on tv in which some hostel students were there . From that day I also decided to go to hostel.thanx bakeman
ReplyDeleteI can't forget it's Elaichi & choclate cream flavor biscuits bro... really i miss all of these truly...
ReplyDeleteButter cream biscuit of bakemens is only biscuit which I like top of the world
ReplyDeleteMe too.
DeleteBuy cremica butter cream it is similar
DeleteI also remember the taste of bakemans biscuit glucose one ... Vv tasty... I want to eat again the same biscuit
DeleteI used to love the toffee of bakeman and the pineapple cream biscuit i ate when i didn't knew abcd also
ReplyDeletewhere is this i cant see any ware pls tel me how to get bakemans biscuit i eat this bakemans biscuit in 1992 last after this company is closed
ReplyDeleteYaa.. I regularly search in google about that bakemans elachi cream biscuit.. Unfortunately i came to knw that the company closed.. I never taste a biscuit like that. . Feeling sad..
ReplyDeleteMy childhood love sapna rai and bakemens biscuits still in my dreams hope I can see them again in this small life
ReplyDeleteCan anyone can send me the image of bakemans chocolate toffee image
ReplyDeleteBakeman's coconut cookies were my favourite. Not sure if these are sold by some other brand. If yes then would definitely like to have one.
ReplyDeleteA free sticker of bakeman's was offered in the bread... That sticker was a craze
ReplyDeleteYes, i remember. I used to collect them. This was in mid eighties when i was in Allahabad.
DeleteSir pls 90s k time se ye taste ajbhi yad h or iska advertisement bi... That still my favourite...
ReplyDeleteMy dream was to work for Bakemans & I ended up working there for 23 years....
ReplyDeleteI was in my teens and loved it's cream biscuits very much. Those days bakemans products were my favorite ones. I miss them and never get the taste of bakemans products in any of the brands till date, MISS YOU A LOT BAKEMANS BISCUITS
ReplyDeleteI still remember the taste of it's variety of cream biscuits specially Elaichi and Pineapple. I hope they come back again.
ReplyDeleteYes. We all want English marie & other bakemans biscuits to be back in market
DeleteI missed the English marie biscuit. It was rich in taste. Now a days Marie biscuit are useless.
ReplyDeleteI still crave for their Elaichi cream biscuits.
ReplyDeleteI still crave for Bakemans Elaichi cream biscuits, simple yet delicious.
ReplyDeleteI was SPENT 9 years in bakemens company as an A. SM DELHI.
ReplyDeleteAfter then I will transfferd in candico by the Co.
I had disrtributorship in a town of West Bengal. The sale of Bakemans almost touched Britannia in 1990/91. Ultimately I stopped in the year 1992
DeleteMy favourite cream biscuit
ReplyDeletemine too, even remember the taste of glucose biscuits of Bakeman's. They were amazing.
ReplyDeleteAnyone's know where's this company and it's products now
ReplyDeleteBakemans bread .. As kids, we used to fight for getting the stickers having pictures of superbikes or aeroplanes that came in the bread packet ..
ReplyDeleteDoes anyone remember the bakemans packet which had a cow and a dog on the cover..a white colored one?
ReplyDeleteI miss chocolate flavored bakemans biscuits which I regularly picked up at a nearby grocery stores during my school days.
ReplyDeleteGlucogold and ad with duplicate rajini could never be forgotten
ReplyDeleteI was in 2 standard we eat white toast bread, biscuits from brakeman . As a kid me my younger like cartoon photo of bakeman logo. We miss that golden days
ReplyDeleteReally miss the bakemans coconut cookies from CSD… never found anything near that
ReplyDeleteThis is half the story. Bakeman's brand originated in mid 70s from Patiala when a local business family bought over Rieta biscuits also based in Patiala. They launched z number of superb products including biscuits, toffees, confectionery and breads. It became an instant hit giving a tough time to Dalima biscuits of nearby Rajpura. Don't remember what happened lateras i relocated from Patiala .The brand was owned by Sanjiv son of the biggest exhibitor of Bollywood films in Punjab Seth Charan Das.
ReplyDeleteI really love it , i remember it in my childhood in 1980s
ReplyDeletei really miss you both Bakeman & Dalima.
I also don't forget the Dalima Buiscuits, Both are my favourite.
I loved it's toffees and bread in my childhood. That a great memories which never eraser.
ReplyDelete