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The Bakemans Story

   What  went wrong for  a very  popular brand  of north India " Bakemans  "  having wide range of products from biscuits , bread  and cakes  has been now  sold  to Srilankan  company .

Excerpt For  ET 

bakemans , India's failed brandsIn the 1990s, a north-based biscuits company, Bakemans Industries, gave industry leaders Britannia and Parle Products sleepless nights with its aggressively-priced offerings in the Marie and Glucose segments. The regional brand with an enviable 13% share, most of it coming out of Uttar Pradesh, was going places - until it decided to go national.

An attempt to carve out a pan-India presence ended in disaster with it plunging into a sea of red. To wipe out its losses, Bakemans raised prices on its home turf, in Uttar Pradesh. That move proved to be the proverbial final nail in the coffin; Bakemans not only failed to become a national player, it lost pole position in the market in which it once ruled the roost. The company was put up for sale, but even the acquisition by a Sri Lankan biscuit player ended calamitously.

The Bakemans debacle serves as a grim reminder for regional brands seeking to go national.

Full article on ET


  1. My childhood was bakeman's biscuits brought from CSD, dunked in milk and tea. Have fond memories of the giant ten-packet biscuit box. Feel bad to see it is no longer in service. In my memories, Bakeman's will continue to hold a place of high esteem.

    1. that super pack of 10 packets yellowish and brown stripes from CSD... ha ha! Awesome days

  2. No one is like bakeman's still I remember that test and tried so many costly brands but not finding that one.

    No one can forget that awesome cream biscuits test.


  3. i sill remember... there was a butterscotch flavour cream filled biscuits.. of bakemans.. today i was watching hindi art movie.. came in 1984.. in which i was a bakemans biscuits hording.. so i stop that movie..and start searching

  4. My favourite biscuit.... I enjoyed lot this biscuit. But can't get this....

  5. I still remember bakeman's cookies ..really loved them in my childhood ..never found another cookie like that afterwards in supermarket shelves

  6. No one is like bakeman's still I remember the test.

    No one can forget that awesome cream biscuits test.

  7. Still I know the add......Rona Dhona Bas Kar Bas......Bekmen's Glucose Plus !!!!!

  8. I remember the day when bakeman commercial was shown on tv in which some hostel students were there . From that day I also decided to go to hostel.thanx bakeman


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