". Bakery Industry: The Bakemans Story

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The Bakemans Story


   What  went wrong for  a very  popular brand  of north India " Bakemans  "  having wide range of products from biscuits , bread  and cakes  has been now  sold  to Srilankan  company .

Excerpt For  ET 

bakemans , India's failed brandsIn the 1990s, a north-based biscuits company, Bakemans Industries, gave industry leaders Britannia and Parle Products sleepless nights with its aggressively-priced offerings in the Marie and Glucose segments. The regional brand with an enviable 13% share, most of it coming out of Uttar Pradesh, was going places - until it decided to go national.



An attempt to carve out a pan-India presence ended in disaster with it plunging into a sea of red. To wipe out its losses, Bakemans raised prices on its home turf, in Uttar Pradesh. That move proved to be the proverbial final nail in the coffin; Bakemans not only failed to become a national player, it lost pole position in the market in which it once ruled the roost. The company was put up for sale, but even the acquisition by a Sri Lankan biscuit player ended calamitously.

The Bakemans debacle serves as a grim reminder for regional brands seeking to go national.













48 comments:

  1. My childhood was bakeman's biscuits brought from CSD, dunked in milk and tea. Have fond memories of the giant ten-packet biscuit box. Feel bad to see it is no longer in service. In my memories, Bakeman's will continue to hold a place of high esteem.

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    1. that super pack of 10 packets yellowish and brown stripes from CSD... ha ha! Awesome days

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    2. Sir kya ye biscuits ab nhi aayega...Mera favorite tha...Miss him

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    3. I always remember the wonderful taste of these biscuits which no other brand could give till date

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    4. One of best marrie biscuit in this time ..English marrie .nice flavoure and crunch.this time Bakemans thought butterscotch cream biscuit

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  2. No one is like bakeman's still I remember that test and tried so many costly brands but not finding that one.

    No one can forget that awesome cream biscuits test.

    Lalit

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  3. Yes brother we are really lucky..

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  4. i sill remember... there was a butterscotch flavour cream filled biscuits.. of bakemans.. today i was watching hindi art movie.. came in 1984.. in which i was a bakemans biscuits hording.. so i stop that movie..and start searching

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    1. That Butter Scotch taste I am remembering and that's why I am searching on Google where is bakemans

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    2. true m the butter scotch cream biscuit were popular among all

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  5. My favourite biscuit.... I enjoyed lot this biscuit. But can't get this....

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  6. I still remember bakeman's cookies ..really loved them in my childhood ..never found another cookie like that afterwards in supermarket shelves

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  7. Still I know the add......Rona Dhona Bas Kar Bas......Bekmen's Glucose Plus !!!!!

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  8. I remember the day when bakeman commercial was shown on tv in which some hostel students were there . From that day I also decided to go to hostel.thanx bakeman

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  9. I can't forget it's Elaichi & choclate cream flavor biscuits bro... really i miss all of these truly...

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  10. Butter cream biscuit of bakemens is only biscuit which I like top of the world

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    1. Buy cremica butter cream it is similar

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    2. I also remember the taste of bakemans biscuit glucose one ... Vv tasty... I want to eat again the same biscuit

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  11. I used to love the toffee of bakeman and the pineapple cream biscuit i ate when i didn't knew abcd also

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  12. where is this i cant see any ware pls tel me how to get bakemans biscuit i eat this bakemans biscuit in 1992 last after this company is closed

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  13. Yaa.. I regularly search in google about that bakemans elachi cream biscuit.. Unfortunately i came to knw that the company closed.. I never taste a biscuit like that. . Feeling sad..

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  14. My childhood love sapna rai and bakemens biscuits still in my dreams hope I can see them again in this small life

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  15. Can anyone can send me the image of bakemans chocolate toffee image

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  16. Bakeman's coconut cookies were my favourite. Not sure if these are sold by some other brand. If yes then would definitely like to have one.

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  17. A free sticker of bakeman's was offered in the bread... That sticker was a craze

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  18. Sir pls 90s k time se ye taste ajbhi yad h or iska advertisement bi... That still my favourite...

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  19. My dream was to work for Bakemans & I ended up working there for 23 years....

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  20. I was in my teens and loved it's cream biscuits very much. Those days bakemans products were my favorite ones. I miss them and never get the taste of bakemans products in any of the brands till date, MISS YOU A LOT BAKEMANS BISCUITS

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  21. I still remember the taste of it's variety of cream biscuits specially Elaichi and Pineapple. I hope they come back again.

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    1. Yes. We all want English marie & other bakemans biscuits to be back in market

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  22. I missed the English marie biscuit. It was rich in taste. Now a days Marie biscuit are useless.

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  23. I still crave for their Elaichi cream biscuits.

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  24. I still crave for Bakemans Elaichi cream biscuits, simple yet delicious.

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  25. I was SPENT 9 years in bakemens company as an A. SM DELHI.
    After then I will transfferd in candico by the Co.

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  26. My favourite cream biscuit

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  27. mine too, even remember the taste of glucose biscuits of Bakeman's. They were amazing.

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  28. Anyone's know where's this company and it's products now

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  29. Bakemans bread .. As kids, we used to fight for getting the stickers having pictures of superbikes or aeroplanes that came in the bread packet ..

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  30. Does anyone remember the bakemans packet which had a cow and a dog on the cover..a white colored one?

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  31. I miss chocolate flavored bakemans biscuits which I regularly picked up at a nearby grocery stores during my school days.

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  32. Glucogold and ad with duplicate rajini could never be forgotten

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  33. I was in 2 standard we eat white toast bread, biscuits from brakeman . As a kid me my younger like cartoon photo of bakeman logo. We miss that golden days

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  34. Really miss the bakemans coconut cookies from CSD… never found anything near that

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  35. This is half the story. Bakeman's brand originated in mid 70s from Patiala when a local business family bought over Rieta biscuits also based in Patiala. They launched z number of superb products including biscuits, toffees, confectionery and breads. It became an instant hit giving a tough time to Dalima biscuits of nearby Rajpura. Don't remember what happened lateras i relocated from Patiala .The brand was owned by Sanjiv son of the biggest exhibitor of Bollywood films in Punjab Seth Charan Das.

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