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Showing posts with label Al sallan Foods. Show all posts
Showing posts with label Al sallan Foods. Show all posts

Britannia Ups Its Stake in SFIC and AL Sallan Foods

Britannia s has taken two companies Strategic Food Intl CO , Dubai , UAE and Al Sallan Foods , Sohar , OMAN under its control. Declaring this MD Ms Vinita Bali told media that both Companies which were JV with Khimji Ramdas are now 100% subsidiary of Britannia Industries Ltd .Earlier it was 70-30% JV with KR group. Ms Bali said that this marked Britannia’s move to consolidate its position in that part of the globe.Both these companies have suffered losses . Already Operations have been consolidated at Sohar for maximum of the production on account of cost benefits having plant in Oman .SFIC ( Strategic Food Intl Co)-Dubai has problem on account of high cost of overhaeads and Ingredients .

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Britannia see s Gulf expansion as platform for African Market


Britannia has been busy with restructuring its operations and marketing in Middle East after it bought two companies Strategic Food International Co , Dubai and Al Sallan Food Industries , Sohar Oman .from one of the well established groups Khimji Ramdas $ Co . Two major programs has been capacity enhancement with cost reduction and secondly brand building in Gulf . In respect of Cost reduction in manufacturing cost they moved their major operations to Oman from Dubai .

There has been total overhaul of NUTRO LOGO britannia has launched recently a revised logo with elegant look ( see pic )

Britannia aims to use Gulf markets as Springboard to African countries like Morocco , Ghana , Nigeria and South Africa .

Read Complete article on Khaleej Times

http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/business/2009/June/business_June1060.xml&section=business

Britannia to dominate UAE market

Read Article on http://www.zawya.com/story.cfm/sidZAWYA20090628125006

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