Bakers Pride is a major brand of cookies in gulf and middle eastern countries .Bakers Pride has been launched in Qatar by Britannia Industries Ltd a major biscuit manufacturer in India . Earlier Bakers Pride was owned by K R Group of Companies. In 2007 Britannia bought this company from KR group and now its 100% subsidiary of Britannia Industries Ltd , India . Qatar Distributors are Ali Bin Ali Group, one of Qatar’s largest retail and distribution companies.
Qatari biscuit market is estimated to be around USD 30.0million and average biscuit consumption is 0.5 kg per capita . Britannia s see huge opportunity of promoting its biscuit in Qatar.The Baker’s Pride indulgent range of cookies includes Danish, butter, chocolate, double chocolate chip cookies and the newly introduced Baker’s Pride shortbread available in different sizes varying from 100 grams to specially designed tins in 400 grams.
Baker sPride brand covers products like Chocolates , Fruit rolls , Cookies and is manufactured at Sohar factory in sultanate of Oman called Al Sallan Foods Company .
Recently the Bakers Pride packaging and brands has been re launched through major change in design and logo by none other than by internationally acclaimed designer Jane Thorn, who has been involved with names such as Sainsbury’s and Heinz, to align the packaging with the new Baker’s Pride brand.
NABIL or National Biscuit Industries are the main competitor in Oman .
Source :ThePenisularQatar .com
