Parle To Open Bakery Retail Shop s - Parle Shoppe

Drawn  by  ever increasing rush by investors , businessmen and vc  . Parle products  have  decided to  start  exclusive retail  shops  in line of Haldirams  and  Monginis  bakery retails shops selling  cakes , cookies and other popular bakery products . There seems to immense potential  in  these retail  shop which allows consumers to select bakery product of their choice and to  spend time eating at the same place .Parle might also try  to launch packaged cake and chocolates in coming months  .


A  report

Parle Products, the maker of brands such as Hide & Seek and Monaco, will foray into two new segments of packaged cakes and chocolates in the next quarter. “Parle has plans to launch chocolates and packaged cakes within a month or two,” said a senior company official close to the development.
Distributors of the biscuit maker, which is market leader by volume, told Financial Chronicle that the company’s plan is to diversify its product portfolio in order to cash in on the growing bakery business. Praveen Kulkarnii, general manager - marketing at Parle Products, denied that the company is foraying into the two new segments. “We have no plans to enter cake or chocolates categories,” he said.
Industry officials told FC that Parle has also started its own chain of exclusive retail outlets called ‘Parle Shoppes’.

The outlets are expected to help the company in its first diversification outside the biscuits and confectionery segment. The first such outlet has come up in South Mumbai. Parle’s move to experiment with setting up exclusive outlets aims to replicate the success of Monginis which has exclusive Monginis shops selling cakes, savouries and packaged bakery products. Kulkarnii, however, said the company has no plan to expand its Parle Shoppe network.
The entry into the packaged cakes segment, which is dominated by Monginis and Britannia, is an outcome of the company’s focus on new product introduction to drive growth, according to industry officials. While some of its new products such as Parle Monaco Smart Chips have been a success, others such as Parle wafers and FullToss have been a mixed bag.

The leading players in the chocolate market are Cadburys, Nestle and Amul.
Rivals in the market believe that all players in these segments will benefit when the “pie” increases. Virendra Ghole, GM (marketing and ecommerce) at Monginis Foods, said, “The packaged cake market is driven by distribution. With a mighty distribution set up covering remote parts of India, Parle will be successful in making a large impact on this industry. The market will expand with increased awareness for branded cakes benefiting organised branded firms.

source
author : Meghana maiti & Y.A .Pitalwalla
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