". Bakery Industry: United Biscuits new launch in India

Social Icons

desi bhi videshi bhi
Showing posts with label United Biscuits new launch in India. Show all posts
Showing posts with label United Biscuits new launch in India. Show all posts

United Biscuits Launches Cookies And Cream Biscuits In India

United Biscuits after launching Digestive biscuits in India  has  started  testing different varieties such as Cookies and Cream.


Biscuit  market  would now have  United Biscuits brands taking on established players in cream and cookies segment . Biscuit  market is estimated to be in tune of Rs 6000/- crore .  More than 50%   of this is of plain glucose which is dominated by Parle G and Tiger rest is shared between Cookies , Marie , Crackers ,Nice  and Cream biscuits .



mcvities , mcvities , mcvities in india, mcvities mcvities india , mcvities , mcvities , creams
United Biscuits have launched  Mcvities Cookies  in 68gm  pack  Priced Rs 10/- and would be competing with Britannia s Good Day and Sunfeast Special .

Where as other variety  from UB is Mcvities Cream  chocolate flavour in 75 gm priced Rs 12/-  and would be competing with Britannia s  Cream treat biscuits .

It would be interesting to note how the BIG 3 ( Britannia , Parle and ITC ) would take on United Biscuits competition .

For now its the consumer which is having advantage with pleothra of varieties in biscuit segment .

Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com