Britannia Industries Ltd Bread brands namely "Daily Fresh " and "Popular" are the largest selling bread brand in Pan Indian category . Claims to reach Six million house hold daily .Nearest competitor to Britannia on a national scales comes Modern Bread .It is the oldest brand of bread in India and were first to sell branded bread across cities .
These two brands dominated the bread industry in earlier license raj period We have witnessed mobbing of bread delivery van from these two companies ,but now the scene has changed due to entrance of new regional players and de- control of bakery industry by the government .
Britannia has its franchise manufacturing units spread across India . These contract packers under strict quality control from Britannia produce breads for local population . These units covers around 250-300km of area s for distribution of bread .
The popular bread are white bread in 400g large , 800g economy and Compact 400g pack. Packaging has also seen changes with times from wax paper wrapper to transparent polypropylene bags and to twist and tie poly bags .
Regional Competition comes from Bonn , Harvest Gold in North , Spencer's in South and Modern Bread in West and East .
Bread Industry In India - A Review
The popular bread are white bread in 400g large , 800g economy and Compact 400g pack. Packaging has also seen changes with times from wax paper wrapper to transparent polypropylene bags and to twist and tie poly bags .
Different categories of Daily fresh bread are
Nutri soft vitamin enriched white bread
Nutri soft premium sandwich white bread
Whole wheat bread
Britannia had tried various variant of bread varieties such as "Chutney Bread " which had cylindrical shape
Another innovation came in packaging through twist n tie bags .Britannia Imported Bagging Machines for these type of packaging .
These breads have now found new shelf's at malls and retail chain stores . Britannia has tied up with Reliance retail , Trinethra and Fabmall .
Bread Industry In India - A Review
