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Showing posts with label cadbury history. Show all posts
Showing posts with label cadbury history. Show all posts

186 years Old History of Cadbury Brand


John Cadbury, from a wealthy Quaker family, opened a grocer’s shop in Bull Street, a fashionable part of Birmingham. Goods include cocoa and drinking chocolate.


Mr Cadbury moved into manufacturing, renting a small factory in Crooked Lane, Birmingham, to make cocoa and drinking chocolate.


His sons, Richard and George Cadbury, aged 21 and 25, took over the business from their father, who was in poor health.


The brothers launched Cocoa Essence after George bought a revolutionary cocoa press from Dutch manufacturer van Houten.


Production began at the new “factory in a garden”, four miles outside Birmingham, which was named Bournville.


George Cadbury bought more land in Bournville to build a “model village” for industrial workers.


Cadbury launched its first edible milk chocolate, created by adding dried milk powder to cocoa solids, cocoa butter and sugar.


Cadbury Dairy Milk was launched to compete against the leading brands of Swiss milk chocolate.


Milk Tray was launched, a no-frills box of chocolates for everyday eating.


Cadbury merged with JS Fry & Sons so both companies could compete against Rowntree.


Cadbury opened its first overseas factory in Hobart, Tasmania, followed by New Zealand in 1930.


Cadbury moved into TV advertising on the launch night of commercial television on 22 September.


Cadbury merged with drinks maker Schweppes.


Cadbury became the world’s leading confectionery company after buying various chewing gum brands including Trident and Stride.


Cadbury and Schweppes demerged, splitting its confectionery and drinks business.

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