". Bakery Industry: cake manufacturing

Social Icons

desi bhi videshi bhi
Showing posts with label cake manufacturing. Show all posts
Showing posts with label cake manufacturing. Show all posts

Parle To Enter Cake And Chocolate Market

News  of   Parle  entering  cake  and chocolate is making rounds in many quarters .  Parle products  which  is  largest producer of biscuit  and owns brand  such as  Parle G , Krack jack , Hide n Seek and 20 -20   With falling share   of its  main stay glucose biscuit  with Parle - G  and intense  competition in this  category  they  have  no options  but  to  diversify in other products  such as  chocolates  and cakes .

Parle  making  entering  cake segment make sense  as it has already  started  pilot project such as " Parle Shoppe "   with  custom  built   baked items .

Bar cakes , single slice and  plum cakes  market  is dominated  by  Britannia followed by  Moniginis  other  regional brands  coming up such as  Bonn and Winkies .

This segment is still dominated by  local  manufacturers  with  different  form of   cakes  in market

  • Bar cake
  • Sliced cakes
  • Swiss rolls
  • Plum cakes
  • Eggless cakes

Cake manufacturing   has few  quality issues  which deters people investing into cake business

1. Lower shelf life  as that of cookies /rusk/biscuits

2; Prone to  fungal infestation

3. Hygiene in production hall

4. Logistics  to be  in refrigerated  vans and  rigid packaging . Soft nature of products makes it prone to breakages .

5. Vegetranian population

6. Packaging .

7.Air conditioned  storage  and packing hall 

Keeping  all this  in mind cake production  requires large investment  to produce large volumes .

Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com