News of Parle entering cake and chocolate is making rounds in many quarters . Parle products which is largest producer of biscuit and owns brand such as Parle G , Krack jack , Hide n Seek and 20 -20 With falling share of its main stay glucose biscuit with Parle - G and intense competition in this category they have no options but to diversify in other products such as chocolates and cakes .
Parle making entering cake segment make sense as it has already started pilot project such as " Parle Shoppe " with custom built baked items .
Bar cakes , single slice and plum cakes market is dominated by Britannia followed by Moniginis other regional brands coming up such as Bonn and Winkies .
This segment is still dominated by local manufacturers with different form of cakes in market
Cake manufacturing has few quality issues which deters people investing into cake business
1. Lower shelf life as that of cookies /rusk/biscuits
2; Prone to fungal infestation
3. Hygiene in production hall
4. Logistics to be in refrigerated vans and rigid packaging . Soft nature of products makes it prone to breakages .
5. Vegetranian population
6. Packaging .
7.Air conditioned storage and packing hall
Keeping all this in mind cake production requires large investment to produce large volumes .
Parle making entering cake segment make sense as it has already started pilot project such as " Parle Shoppe " with custom built baked items .
Bar cakes , single slice and plum cakes market is dominated by Britannia followed by Moniginis other regional brands coming up such as Bonn and Winkies .
This segment is still dominated by local manufacturers with different form of cakes in market
- Bar cake
- Sliced cakes
- Swiss rolls
- Plum cakes
- Eggless cakes
Cake manufacturing has few quality issues which deters people investing into cake business
1. Lower shelf life as that of cookies /rusk/biscuits
2; Prone to fungal infestation
3. Hygiene in production hall
4. Logistics to be in refrigerated vans and rigid packaging . Soft nature of products makes it prone to breakages .
5. Vegetranian population
6. Packaging .
7.Air conditioned storage and packing hall
Keeping all this in mind cake production requires large investment to produce large volumes .
