Its festival times here in India with festivals like Diwali , Eid , Christmas and New Year round the corner . Gifting has been the age old tradition for people to celebrate festivals . Traditional gifts such as sweets , dry fruits , imported candy and chocolates has been taken over by new categories of gift such as Snacks , Cookies , Biscuits . Markets are flooded by snazzy packs , glitzy packaging from major bakery manufacturers . Gift packs offered covered wide range of products from exotic cookies , cakes , assorted biscuits and cream biscuits making it right choice for gifting .Price range is between Rs 150/ - Rs 500/-. The popularity of such gift packs can be judged by the number of gift packs available in the market, earlier we used have one or two brands during deepavali but we have atleast dozen of brands eyeing for the share in gifting category in this season.Also due to news highlighting floods of adulterated sweets being sold during Diwali have made consumers looking out for healthy and safe food products .Interestingly even small bakeries have joined this Gift pack business with their niche products such as wafers and cookies .
Gift Pack business has become significant contributor to companies bottom line as these packs are sold on premium .
Gift Packs from Major Bakery Manufacturers
Britannia - Greetings With Wide range of variety and Packs
Mcvities - Festivities ( UB first of its gift pack for Indian consumers )
Parle - Gift packs of Hide n Seek , Milano aptly named Occasions
Bonn - Festive delights , Utsav Masti ,Sweet Desire , Assorted Desire , Cake Fiesta
Cremica -Greetings
Priya Gold - Season Greetings Assorted Biscuit Pack
Haldirams
Divss - Utsav,Sixer
Frontier Biscuits -Eggless cookies .
(Frontier biscuit has been most aggressive of all in this festive seasons for Delhi market . Huge Bill boards across the city depicting Gift packs and Ads in all major news papers for last 15 days . Frontier biscuits has gone for ad blitz this season . )
AFP - Utsav
Imported Stuff
Tiffany wafer s Gift Pack
Munchy s Biscuits
Choco Pie Gift Pack
Add your favorites !
Packing Ideas For Baked Products
