'Sun feast ' brands of biscuit owned by ITC group which is amongst major corporates in Indian industry with products ranging from stationery items , paper , hotels , food products and its main stay tobacco . ITC is new entrant to biscuit segment which has been dominated by Parle and Britannia . ITC deep pockets and distribution channels have helped it to make dents in already entrenched market . It claims to have 9-11% market share of organised or branded Indian biscuit market. With competition hotting up with slew of new products and expansion by its competitors and with arrival of new players like Mcvities , Unibic ,GSKB,Pepsi ,It plans to counter these developments through various expansion plans for its biscuit division .
A report
ITC Foods is investing in research and development projects to launch new variants in Q3 FY 2011.On the company’s growth strategy, Chittaranjan Dhar, CEO of ITC Foods said, “We want to create new products to fight competition. We are extending our distribution network both in rural and urban India. Our core strategy is to offer quality products at optimum prices. “
According to Dhar, the company has extended its manufacturing capacity by setting up three new biscuit plants in UP and West Bengal. “We are sharpening our focus on our supply chain management strategy to enhance product freshness, market servicing and margins,” he added. ITC has 14 manufacturing facilities.
To promote its flagship brand Sunfeast, ITC is investing in mass media ad campaigns and non-traditional media in Q3 FY 2011.
“Sunfeast biscuits grew by 32% in the September quarter driven by products mix improvement with growth in the sales of value-added variants of cookies and creams,” said Dhar. Master blaster Sachin Tendular will continue to be the brand ambassador of Sunfeast. Like ITC, Parle Foods is also investing in new product developments to woo new consumers.
source : financialexpress dt 5/11/10 author : lalitha srinivasan
A report
ITC Foods is investing in research and development projects to launch new variants in Q3 FY 2011.On the company’s growth strategy, Chittaranjan Dhar, CEO of ITC Foods said, “We want to create new products to fight competition. We are extending our distribution network both in rural and urban India. Our core strategy is to offer quality products at optimum prices. “
According to Dhar, the company has extended its manufacturing capacity by setting up three new biscuit plants in UP and West Bengal. “We are sharpening our focus on our supply chain management strategy to enhance product freshness, market servicing and margins,” he added. ITC has 14 manufacturing facilities.
To promote its flagship brand Sunfeast, ITC is investing in mass media ad campaigns and non-traditional media in Q3 FY 2011.
“Sunfeast biscuits grew by 32% in the September quarter driven by products mix improvement with growth in the sales of value-added variants of cookies and creams,” said Dhar. Master blaster Sachin Tendular will continue to be the brand ambassador of Sunfeast. Like ITC, Parle Foods is also investing in new product developments to woo new consumers.
source : financialexpress dt 5/11/10 author : lalitha srinivasan