While taking my daily dose of Gazaks( sesame mashed with jaggery) , Raibari ( sesame with jaggery) and Gur Ki Patti ( peanuts with jaggery) , Chikki , Til ki patti and relishing parathas ( Indian non leavened bread with oil spread on surface ) for morning break fast I was wondering whether this change of eating habit in winter has any impact on sale of biscuits and cookies which are popular snacking and any time food for millions of Indian house holds . Only hot Pizza's have been able to hold ground as favorite bakery product in winters for Kids .
Personally my house hold intake of baked goods does see a change in favour of these winter delicacies of Gazaks , Til-Patti , Methi ke Ladoos , Gur Ki Patti for snacking and Paranthas instead of ever preferred morning break fast sandwiches .
Talking to retailers I found that they all agreed to fact that the sale of biscuits and cookies have seen fall a of 5- 10% at their stores . People prefer these seasonal products which have added health advantage .Sales picks up only after winter is over
Digging more into these road side vendors business who are seen every where during winter seasons stationed in all major localities.Preparations are done in two - three month in advance to prepare these varieties and then distributed to either wholesaler who sell by stacking up all these products in bags or sacks, Jars for sale .Cart vendors buy these products to sell them to different locality of the city .Season start from month of December and ends by February . Selling price for these product are Rs 120- Rs 200 / Kg . They claim to make profits in range 30 - 40% for these product .Major raw material required are peanuts , sesame seeds , sugar and jaggery. Products of various shape and flavour could be found with these road side vendors such rolls , squares and triangular gazaks with flavours of jeera (cummins seed) ,sounf ( fennel seeds) , dessicated coconut and dry fruits.
Many entrepreneurs had made fortune by catching up with these trends as they pack and market these products to supermarket , mall and food stores . Every sweet shop of repute starts promoting their own product for this season . Most of these items are into non - branded categories except for few pan India brands such as Haldi Rams Gazak .
Local biscuit and cookies manufactures have tried to cater this market with cookies with sesame seeds and peanuts . Can expect manufacturers to innovate and produce some of these products .
Personally my house hold intake of baked goods does see a change in favour of these winter delicacies of Gazaks , Til-Patti , Methi ke Ladoos , Gur Ki Patti for snacking and Paranthas instead of ever preferred morning break fast sandwiches .Talking to retailers I found that they all agreed to fact that the sale of biscuits and cookies have seen fall a of 5- 10% at their stores . People prefer these seasonal products which have added health advantage .Sales picks up only after winter is over
Digging more into these road side vendors business who are seen every where during winter seasons stationed in all major localities.Preparations are done in two - three month in advance to prepare these varieties and then distributed to either wholesaler who sell by stacking up all these products in bags or sacks, Jars for sale .Cart vendors buy these products to sell them to different locality of the city .Season start from month of December and ends by February . Selling price for these product are Rs 120- Rs 200 / Kg . They claim to make profits in range 30 - 40% for these product .Major raw material required are peanuts , sesame seeds , sugar and jaggery. Products of various shape and flavour could be found with these road side vendors such rolls , squares and triangular gazaks with flavours of jeera (cummins seed) ,sounf ( fennel seeds) , dessicated coconut and dry fruits.
Many entrepreneurs had made fortune by catching up with these trends as they pack and market these products to supermarket , mall and food stores . Every sweet shop of repute starts promoting their own product for this season . Most of these items are into non - branded categories except for few pan India brands such as Haldi Rams Gazak .
Local biscuit and cookies manufactures have tried to cater this market with cookies with sesame seeds and peanuts . Can expect manufacturers to innovate and produce some of these products .
