With major business tv channels flashing the news of Starbuck opening its first store in Mumbai ,thus ending the gossip mills about the timing and the location for the Starbucks store . Starbucks chose the historic Elphinstone Building in the Horniman Circle neighborhood of south Mumbai.Capacity of this store would be of 120 guests .
Ceo and President of Starbucks Mr Howard Schultz alongwith Indian partner Tata ,s chairman Mr
Ratan Tata were present on this occassion .
Star Bucks being world number one in coffee chain across globe has been aggressive in promoting its business in Asia . It has around 700 outlets in mainland china where as in Japan its has more than 1000 outlets .
Pricing strategy would be important for Starbucks to take on the established players like Cafe Coffee Day ( CCD ) and Barista .
The trade mark bakery products for this stores would be sourced with in the local market .
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| Pic courtesy - India Today |
Ratan Tata were present on this occassion .
Star Bucks being world number one in coffee chain across globe has been aggressive in promoting its business in Asia . It has around 700 outlets in mainland china where as in Japan its has more than 1000 outlets .
Pricing strategy would be important for Starbucks to take on the established players like Cafe Coffee Day ( CCD ) and Barista .
The trade mark bakery products for this stores would be sourced with in the local market .
