Unibic Explores New Products In Cookies Segment

Unibic  in recent times has been aggressively putting up new products and enlarging its product range specially in health and wellness platform in its  Niche Cookies segment


Nikhil  Sen  Speaks To BusinessLine

Unibic Biscuits India, in which Unibic Australia has a majority stake, is not quite averse to another takeover deal after an earlier bid by Marico was aborted because of valuation issues.
Focus on niche segment

The takeover would have accelerated Unibic's growth trajectory, but for now the company does not want to be ‘distracted by the takeover experience'. Instead, it wants to focus on building the brand in a niche segment that is high on both the price and wellness factors.

“There is a vacant space here as there are no Indian players in this slot,” Mr Nikhil Sen, Unibic's Managing Director told Business Line. The company was launched in 2004 and has brands such as Chocolate Chip cookies (Bradman), Oatmeal Cookies (Anzac), Butter, Butter Cashew, Choconut and Jamz Cookies.

Unibic Australia holds about 65 per cent stake in the Indian company and the rest is held by Mr Sen and private equity investors. Marico's takeover attempt was to acquire an estimated 51 per cent stake in Unibic.

source
Business Line 

Unibic Brings Healthy Cookies To Stores

Unibic  India   which has by now created  a niche for itself  in  mostly  unbranded cookies market  in India . As earlier declared by  Mr Nikhil  Sen  CEO of  Unibic   for   creating  innovative and healthy  products  has  come up with  "Oatmeal  Digestive" .  For market which  is already being flooded with  numerous  digestives , the major ones  competing   are  United Biscuits " Mcvities"  and Britannia s "Nutri choice" .

Unibic  adds  Rolled  Oats  to  the  digestive  recipe  of   wheat  flour and bran  for its "Oatmeal Digestive". Priced at  Rs 15/- for  100 gms  .Thus  offering  a healthy  variance  to   digestive biscuits .