Unibic forays into wafer biscuit segment

While visiting one of the shopping centre near my residence I can find this unibic wafer biscuit pack promoted with one pack free with one. Wafer biscuit market is  in  nascent  stageIndian market have few players in this segment . Britannia ,Dukes,Tiffany,Nutro are few popular brands in Indian  wafer biscuit segment

Unibic  key  products are wire cut  cookies  and are dominant  player  in cookies segment .Unibic India is a  subsidiary of UNIBIC Australia, UNIBIC India Pvt. Ltd., has its factory and infrastructure in Bangalore with state of the art machines from Italy. 
  

baking oven       mixers       packaging machines           learn more  on bakery business 

Unibic Explores New Products In Cookies Segment

Unibic  in recent times has been aggressively putting up new products and enlarging its product range specially in health and wellness platform in its  Niche Cookies segment


Nikhil  Sen  Speaks To BusinessLine

Unibic Biscuits India, in which Unibic Australia has a majority stake, is not quite averse to another takeover deal after an earlier bid by Marico was aborted because of valuation issues.
Focus on niche segment

The takeover would have accelerated Unibic's growth trajectory, but for now the company does not want to be ‘distracted by the takeover experience'. Instead, it wants to focus on building the brand in a niche segment that is high on both the price and wellness factors.

“There is a vacant space here as there are no Indian players in this slot,” Mr Nikhil Sen, Unibic's Managing Director told Business Line. The company was launched in 2004 and has brands such as Chocolate Chip cookies (Bradman), Oatmeal Cookies (Anzac), Butter, Butter Cashew, Choconut and Jamz Cookies.

Unibic Australia holds about 65 per cent stake in the Indian company and the rest is held by Mr Sen and private equity investors. Marico's takeover attempt was to acquire an estimated 51 per cent stake in Unibic.

source
Business Line