Aliva to be positioned as Cracker

Aliva is a new product from Frito lay- the snacking arm of PepsiCo. After a long period Frito lay has come up with baked product which can be promoted on healthy food platform as it is not fried but baked as biscuits with zero trans fat . Packed in vertical pouch similar to namkeens ,Bhujias ( snacks) sold in India .

After success of Kurkure Frito lay is now experimenting with new category of product which is called cracker to taken on competition from namkeens and salty crackers from major bakery manufacturers . Its had mega launch recently and products is visible on every major shops . Aliva name has been carefully crafted so as to prepare this kind of product in other countries . Frito lay has repeated the product formulation of Kurkure i.e. local flavors for Indian market such as Special Pindi Masala, Original Salted, Mint with Herbs and Tomato, and Roasted Spices. The value proposition is a combination of taste and nutrition. .Frito Lay has developed Aliva for Indian palate though they had wide variety of popular international brands such as SunChips, Doritos, Fritos which could have been launched or replicated .


Aliva has been priced fairly on the premium side a Rs 12/- per pack . Competition would come from Parle Monaco smart chips , Britannia's 50-50 , digestives , multigrain biscuit and ITC -Bingo .


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Food Ingredient Europe 2009,17-19Nov,Frankfurt,Germany

One of the most important event for bakery industry captains is Fi 2009 ( Food Ingredient Europe 2009).Global platform for people in Food industry where one get the “’Next thing “’ and trends of ingredients in food industry .

Fi Europe is held once every two years in a major European city and brings together the world’s leading food and beverage suppliers, R&D, production and marketing specialists and showcases the most diverse range of new and innovative ingredients and services.

Last Fi was held in London in year 2007 ,Around 17,700 converged at the exhibition . This year around 1100 exhibitors from 90 countries would display their products . You can find all kinds of ingredients required in bakery , confectionery ,dairy and beverages . 120 new companies would show case their products .

There would be related conferences , workshop and seminars on subjects like natural ingredients ,quality and safety,probiotics , functional foods ,Omega 3 and many more.

Health aspects and efficiency in bakery manufacturing - solutions to reduce acrylamide in baked products etc . Speakers from Nestle , Mars , Cargill , Danone , Max Planck Institute would address the conference .

Event is organized by

UBM International Media
P.O. Box 200
3600 AE Maarssen
The Netherlands

Phone +31 346 559 444
Fax +31 346 573 811
E-mail Fieurope@ubm.com
Internet www.ingredientsnetwork.com