". Bakery Industry

Social Icons

desi bhi videshi bhi

DUNKIN DONUTS - Riding donuts popularity wave - A profile

Dunkin Donuts  had  few good news  in last  weeks  ,the first was it has been ranked number one in brand loyatily index  a  national poll conducted by  Brand keys  in coffee category. This has been fourth consecutive honour to Dunkin Donuts . Second News for Dunkin Donuts has been its entry  to Russian market after having complete dominance in American market  its has opened  outlet in Moscow , Russia .It had presence there a decade earlier but has to close it shops due to heavy losses.

Dunkin Donuts is the world largest chain of  coffee and baked goods  .It offers hot and ice coffee with variety of baked goods   .An estimated quantity comes to around one billion cup of coffee and more than  900 million donuts with munchkins(tm) .People prefer Dunkin Donuts over other coffee chain  for quality products , service  and unique taste.

A doughnut or donut is a type of fried dough food. They are usually sweet, deep-fried from a flour dough.

A  Profile

Founded In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.


Dunkin' Donuts is the world's largest coffee and baked goods chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
dunkin donuts , dunkin donuts , doughnuts ,  donut retail cafe

Headquarters Dunkin' Brands

130 Royall Street

Canton, Massachusetts 02021

Phone: 781-737-3000

Locations At the end of 2008, there were 8,835 Dunkin' Donuts stores worldwide, including 6,395 franchised restaurants in 34 United States and 2,440 international shops in 31 countries.


Executive Leadership Team Nigel Travis, Dunkin' Brands Chief Executive Officer and President, Dunkin' Donuts


Joe Scafido, Chief Innovation Officer, Dunkin' Brands

Parent Company Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit http://www.dunkinbrands.com./

Fiscal Year 2008 Global system-wide sales - $5.5 billion
With recent surveys indicating  American customer preference over its competitor Starbucks. Most Popular brands of product apart from coffee  are Chocolate chunk cookies  and Oatmeal cookies

Other best selling bakery products

Britannia' s Bread are the largest selling brand in India

Britannia Industries Ltd   Bread brands namely  "Daily  Fresh " and "Popular"  are the largest selling bread brand in Pan Indian category .  Claims to reach  Six million house hold  daily .Nearest competitor to Britannia on a national scales comes  Modern Bread  .It is the oldest brand of bread in India and were first to sell branded bread across cities .

These two brands dominated the bread industry in earlier license raj period   We have witnessed mobbing of bread delivery  van from these two companies ,but  now the scene has changed  due to entrance of new regional players  and de- control of bakery industry  by the government .

Britannia  has its franchise manufacturing units spread across India  . These contract packers under strict quality  control  from Britannia  produce breads  for local population . These units covers  around  250-300km of area s for distribution of bread .

Britannia breads , breads from britannia , britannia breads brandThe popular bread  are white bread in 400g large  , 800g economy  and  Compact 400g pack. Packaging has  also seen changes with times  from wax paper   wrapper   to  transparent  polypropylene bags  and  to twist and tie poly bags .

Different categories of Daily fresh bread are

  • Nutri soft vitamin enriched white bread

  • Nutri soft  premium sandwich white bread

  • Whole wheat bread
   
Britannia  had tried various variant of bread varieties such as "Chutney Bread "  which had  cylindrical shape
Another innovation came in packaging through  twist n tie bags .Britannia Imported Bagging Machines for these type of packaging .
These breads   have now found new shelf's  at malls and retail chain stores  . Britannia  has tied up with Reliance retail , Trinethra  and Fabmall .

Regional Competition comes from Bonn , Harvest Gold  in North , Spencer's in South  and Modern Bread in West and East .


Bread  Industry In India -  A Review

Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com