Britannia To Increase Rural Retail Visibility Through Marketing Agency

Britannia Industries Ltd  India's Largest  Biscuit Manufacturer  has  turned  their marketing focus  to rural segment of the market . Having  stiff competition in metro s  Britannia  is trying new segments  to improve their  sales . Hitherto  rural  markets  have been mostly  catered by  regional  and local bakeries . Britannia now with Percept Out of Home is trying to increase their rural visibility across retail .

Britannia Industries has appointed Percept Out Of Home to execute the Rural Retail Visibility drive for their new range of cookies “Britannia cookies” across India. The activity has been executed across the states of Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six more North Eastern states. The campaign started in the month of September 2010 and will be rolling on till mid-October 2010.

Percept Out Of Home joined hands with rural retailers and installed tin plates across 22,000 retail outlets including Kirana stores, Bakeries and Tea Stalls. Spot selections were done on the basis of maximum visibility and appeal. Percept Out Of Home was assigned the task to connect with retailers and provide long lasting visibility solutions to the brand Britannia.

Said Mr. Rajesh Amla – Business Head, Rural Vertical, Percept Out Of Home, “Percept Out of Home is focusing into the FMCG sector in a big way in order to expand its presence in the rural markets as a service provider. Britannia Industries has empanelled Percept as one of their agencies to support their various rural and retail initiatives across India, and have ambitious plans in this area. Percept Out of Home’s south regional office located in Bangalore is servicing the account. The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets.”

Source :www.medianewsline.com

Hostess Brands Major Bread And Cake Manufacturer In United States

Recent News from Hostess Brands a Leading bakery house in United States 
 
 In major  overhaul  for its operation  Hostess Brands  plans to shut down  its  NY Wonder bread bakery  .it has  already closed Ohio  facility . 
The 100,000 square-foot plant employs 200 staff and mainly produces products for Hostess Brands' "Wonder® Bread" range.

source - flexnews.com

A  profile

Hostess Brands is one of the largest wholesale bakers and distributors of fresh delivered bread and snack cakes in the United States. They are the maker of the breads and cakes that have treated America for over a century – Twinkies, Ding Dongs, HoHos, Sno Balls, Donettes, WonderBread, Hostess Fruit Pies, and many more. Recently they have launched Nature’s Pride, a 100-percent all-natural, no preservatives, line of premium and traditional breads.

The company operates 39 bakeries throughout the United States and employs approximately 21,000 people. Known for our outstanding brands and product quality, the employees of Hostess Brands deliver the products consumers love to the stores and  like to shop on approximately 6,000 delivery routes. Hostess Brands is based in Dallas, Texas, with an operations center in Kansas City, MO. Hostess Brands also has approximately 700 bakery outlet stores. The Hostess brands are owned by its parent company IBC ( Interstate Bakeries Corporation )

source :  Hostessbrands.com 

Top  bakeries of  USA

Leading biscuit brands of UK