Food Kiosk Concept Lapped Up By Indian Entrepreneurs

Kiosk  Concept  is  fast developing popular  form of  food service  across India . Days are gone for  canteens , cafeterias and street kiosks . Here comes  sleek , clean and hygienic  Kiosks  catering to  various Indian snacks and fast foods like   wada pav, sandwiches, juices , cakes , muffins , cookies   with hot and cold beverages . What makes Kiosk  concept popular is the  low overheads like space ,electricity and manpower to man these kiosk .Rapid  urbanisation and infra structure  projects have given ample opportunities  for such  food kiosks.  Malls , Metro/Bus stations , College campuses , Airports lounges  and Hospitals are popular places for food kiosks .



A  Report

After a trip down busy Mint Street in Chennai and sampling the vada pav at a small eatery there, 24-year-old Lingesh Waran, a self-confessed foodie, succumbed to the charm of this Mumbai street delicacy. This immediately set him and his friend Deepak Bhattad on its trail in Chennai and later, Mumbai. The journey culminated with the genesis of ‘Vadaa Paa' kiosks early this year in Chennai. While it's early days for Lingesh and Deepak, initial indications appear positive, with certain outlets having footfalls of 300 people a day.

Vadaa Paa is one of the latest entrants in the food kiosk space. The last few years have seen many players such as Burgerman, Nirula's Express (fast food and beverages) and Go Chatzz (North Indian street food), offering both Indian and international cuisine. Salad Chef, Big Mos' Rolls and Wraps, Yo China, Chai Garam, Chokola, Candy Treat, Sweet World, Mr Orange and HAS Juice Bar are the other names heating up the space. The market is not just brimming with Indian players but also has some international players such as the UAE-based Star Engineering Group, which plans to launch a chain of ‘Chickeez' kiosks retailing hot dogs and burgers across India.


source
TheHINDUbusinessline.com

Shakti Bhog Divss Comes Out With Atta Glucose Biscuits

   Owner of  popular  flour (  wheat )  brand   Shakti Bhog  had announced  launch of  DIVSS brand of biscuits last year . It make sense as biscuit production  would help in forward  integration  of  their  flour business thus  having  some cost advantage over competitors .

Having  declared their intention  to join  the biscuit market  it took some time  for Shakti  bhog  team to  launch these biscuits . Even  before launch of   biscuit   we had seen  aggressive  media advertisement  from Shakti  bhog. Along with  advertising we could  also   see HR  drive  to hire  sales team all across India.
Divss  biscuits  are produced  at their  Haridwar  manufacturing unit .


We now  can see the products  on retail shops in Delhi .  Product. which  I could get  was tikki packs  of  DIVSS Glu Coco  and  Shakti  - AG   priced Rs 2/-  for  40 g .

DIVSS   biscuits   are trying  to  place it self  on the healthy  biscuits segment where one gets biscuits  of  ATTA  ( whole grain )   instead of MAIDA  hence  they  are using   AG  (  Atta  Glucose biscuits )  as tagline    for  their glucose biscuits .


It  would  be interesting to see consumers  response to these atta biscuits  . Parle s   PARLE G  and  Britannias  TIGER  are main competitors in  mass glucose  segment .