Britannia To Launch Honey Oats Vita Marie

Britannia is targeting urban women who are now more concerned about healthy lifestyle  with new product launch of Vita Marie Honey Oats  . Also was the decision of  Britannia to set up  manufacturing unit and R&D centre near Bangalore  in news

A report


Targeting the health-conscious consumers in urban areas, Britannia Industries has launched Vita Marie Honey Oats biscuits.

With this low-fat, cholesterol-free biscuit brand, the company enters the adult health and wellness food segment, which is worth Rs 5,000 crore and growing at 25 per cent per annum, according to Anuradha Narasimhan, category director (health and wellness), Britannia Industries Ltd.


She said it would be a healthier option for the health-conscious adults, especially women, as a tea time biscuit. The company expects a portion of the current consumers of its Marie brand to switch over to the product and would target the major cities as potential market.


source
Business standard

GoKrunchee A New Wafer Biscuits Brand

 Wafer biscuit  market in India is still in its  infancy  stage   . Bakery market is still dominated by  biscuit and bread categories . India  still do not have pan India wafer brand .  We have only one or two brands which are available in malls/supermarket . Dukes and Pick wick . Indian still have to buy  imported brands such as  Tiffany , Nutro ( Now Britannia ) and Munchees .

Gokrunchee is now available  in major stores/malls/supermarkets /  across major cities . Priced at   Rs30/- per 80gms .  Promoted by  Jayelbee food products of Gujarat .