Parle to set up more production unit Overseas

Parle products is the leading bakery manufacturer of India with 40 % of market share in branded biscuit segment . It includes brands like hide n Seek , Krack Jack , Parle G , etc .

With competition hotting up with players like Britannia , ITC ,Priya gold inching up their market share. Parle product is exploring overseas for production unit and most likely it wold be in African continent . Parle has been exporting its products to African countries ,Asean countries , Middle eastern countries , UK ,Australia , New Zealand ,Canada and USA .Exports covers 4% of the sales volume and planning for 10% of the total sales value . Parle has already opened an production unit in Cameroon, Nepal and Bangladesh .

On domestic front Parle is involved in revamping its brands like Krack Jack , Launching new products like bourbon under Hide n Seek brands .

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Kraft to open biscuit factory in Russia

Kraft much awaited production from its Russian unit is scheduled for November . This is due to successful shifting of plant from central Moscow city to Sobinika city ( Vladimir region).

This factory would produce biscuit and would be sold under brand names of "Jubileenoe", "Barney", "Utrenney", "Prichuda” and ''Shokobarokko''.

Biscuit factory was largest in Moscow and was known as Bolshevik Factory .Kraft took over the factory from Group Danone biscuit operations .

Kraft Foods Inc is world second largest food company having brands like Oreo , Kraft Cheese , Philadelphia coffee,Tolberone and Milka Chocolates .








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