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Rice Bread Popular In Japan

Good news for people allergic  to  wheat  and  bakery products made up of wheat flour  and to those countries which  does not have wheat grown in their country .  Japanese  bakers have  developed  rice bread   which is gaining popularity  among   Japanese people .

A report

Rice bread , Alternative to  wheat Bread , Rice flour bread
Pic  Courtesy : CNA 
TOKYO : Rice has always been a main staple in the Japanese diet, but the consumption of rice has been falling in recent years - hurting the rice industry.

Making bread with rice flour is gaining popularity in Japan.

Hisako Sato, a baker at KiNaRi, decided to try it out.

She said: "For Japanese, rice is something always there. If I can use rice to bake, I want to try using it."

Hisako uses organic rice from Akita in northern Japan, her hometown.

One drawback of rice bread is that rice flour is more expensive than wheat because of the higher grinding cost.

But now there is an alternative - making bread from the readily-available rice grain.

The manufacturer of one machine claims it is a world's first. Chie Ito, who works in the Marketing department at Sanyo Electric, said: "Most of our wheat is imported. We hope that more people will consume rice harvested in Japan in various ways. So we have decided to propose a new eating style using rice in bread."

One cafe uses the machine to make its popular rice bread. Its secret recipe consists of rice, sugar, a tinge of salt, dry yeast and shortening.

Its rice bread comes with toppings such as small fish jako and fried burdock roots.

One customer said: "It is nice to have such toppings. It can even be served with seasoned seaweed paste, and spicy cod roe."

For those who are allergic to wheat, it is believed that rice bread makes a great alternative.

According to Japan's Agriculture Ministry, the consumption of rice has halved in the last 50 years to about 59 kilogrammes per person a year. And the food sufficiency level has fallen from 76 per cent to 40 per cent.

Now, the government is counting on rice bread to rescue Japan's dwindling rice industry.

Source
http://www.channelnewsasia.com/stories/eatndrink/view/1080175/1/.htmlCNA/ms

New Index for Growth - Biscuits

Interesting observations by  Mr Subir  Roy  on  making development Index linked with quality of biscuit  of  a nations .He tracks  down  biscuits  in India  from era of fifties and sixties  to   improved versions of biscuit  available in present time . For  him  development  has  to been seen  through quality and competition  available  in items  like food . Interesting essay  how things have changed for  biscuit  industry  in India

Excerpt

"Much fine-tuning needs to be done before the new development index can be applied usefully across countries but the candidate has great potential. A key decision will be to determine whether the index is to be based on a particular biscuit or biscuits in general. While one biscuit will have all the virtues of specificity, the genre scores in comprehensiveness. My earliest memories, going back to the fifties, is of biscuits being a tremendous treat, the excitement over the prospects of being able to consume a couple of them being akin to the excitement over developing the country rapidly, five years at a time, that was then widespread. Then came a long interregnum, from the sixties through to the eighties, when developmental progress floundered and with it the quality of biscuits. Things began to change in the nineties and if you want a measure of the country picking itself up and going places, all you have to do is to look at the sea change that has been taking place in last 10 years or so in biscuits. Not only has quality improved, increasing competition has kept prices low and the sharp rise in real per capita incomes in the last several years is accurately reflected in the higher value that biscuits have been delivering.


Read more on
http://www.business-standard.com/india/news/subir-roynew-development-index/407675/

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