Britannia ' s New Diabetic -Friendly Nutri Choice Cookies Launched

Britannia Industries has launched NutriChoice diabetic- friendly snack range to meet the nutrition and taste needs of diabetics.
The company has previously launched several innovative products like hi-fibre biscuits and five-grain biscuits under its flagship health brand NutriChoice.
As per IDF Diabetes Atlas 4th edition, India has the second highest number of people with diabetes at 5 crore (50 million) adults. In addition to this, 4 crore (40 million) Indians have impaired glucose tolerance (IGT), which means they are at high-risk of developing type 2 diabetes.
''Diabetes is posing a serious lifestyle challenge needing immediate attention and NutriChoice is committed to building awareness for diabetes prevention and management, and creating expert products than can be included in the lifestyle of a person with diabetes,'' said Vinita Bali, managing director, Britannia Industries Ltd.
Britannia claims that NutriChoice diabetic friendly essentials have zero added sugar, zero cholesterol, zero transfat, extra dietary fibers, and complex carbohydrates. The manufacturer has introduced the range in two variants, oats cookies and ragi cookies in two pack sizes priced at Rs25 and Rs50 respectively.

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ITC Plans Expansion For Its Sunfeast Brands Of Biscuit

'Sun feast ' brands of  biscuit   owned by  ITC   group  which is amongst  major  corporates in Indian industry with   products ranging  from stationery items , paper , hotels , food products   and  its main stay tobacco . ITC  is new entrant  to biscuit segment  which has been dominated by  Parle and Britannia .  ITC deep pockets and distribution channels  have helped  it  to make dents in already entrenched market  . It claims to have  9-11% market share of organised or branded  Indian biscuit  market. With competition hotting up  with slew of new products  and expansion by its  competitors   and with arrival  of  new players like  Mcvities , Unibic ,GSKB,Pepsi ,It  plans   to counter these developments  through various  expansion plans for its biscuit division . 


A report

ITC Foods is investing in research and development projects to launch new variants in Q3 FY 2011.On the company’s growth strategy, Chittaranjan Dhar, CEO of ITC Foods said, “We want to create new products to fight competition. We are extending our distribution network both in rural and urban India. Our core strategy is to offer quality products at optimum prices. “

According to Dhar, the company has extended its manufacturing capacity by setting up three new biscuit plants in UP and West Bengal. “We are sharpening our focus on our supply chain management strategy to enhance product freshness, market servicing and margins,” he added. ITC has 14 manufacturing facilities.

To promote its flagship brand Sunfeast, ITC is investing in mass media ad campaigns and non-traditional media in Q3 FY 2011.

“Sunfeast biscuits grew by 32% in the September quarter driven by products mix improvement with growth in the sales of value-added variants of cookies and creams,” said Dhar. Master blaster Sachin Tendular will continue to be the brand ambassador of Sunfeast. Like ITC, Parle Foods is also investing in new product developments to woo new consumers.


source : financialexpress  dt 5/11/10  author : lalitha  srinivasan