Parle has recently launched a new chocochip cookie named - Happy Happy to cater for lower segment of premium biscuit which could be bought by common man with price tag of Rs 5/- . Premium segment of chocochip variant is catered by its Hide -seek and Milano brands.Competition comes from Britannia s Tiger & Choconut varieties .
Britannia's " Good Day " Completes 25 years
Britannia 's power brand Good day completes its 25 years of existence launched in 1986 and is worth more than Rs 100 crore brand rightly placed as one of the power brand from Britannia .which includes Marie , Milk bikkis, Bourbon , Fifty - Fifty , Nutri choice
Its origin can be attributed to the Britannia R & D which bridged the gap of biscuit and cookies . Good Day is the major product as far as market leaders from Britannia is concerned . Good Day biscuits could not be replicated by competitors like Parle , ITC and now United Biscuits . Of course Unibic has come closer by creating a cookies niche in biscuit segment successfully .
Rich in recipe the Good Day has been popular among masses with its bite and taste . In addition Britannia has used ingredients like cashew , pistacchio and chocolate to add spice to it brand .
Good Day biscuit has now many variants such as Butter , Cashew , Pista ,Chocochips, Choconuts . Britannia has planned to showcase Good Day with human touch in its tvc and media campaign .
Good Day complete 25 years |
Rich in recipe the Good Day has been popular among masses with its bite and taste . In addition Britannia has used ingredients like cashew , pistacchio and chocolate to add spice to it brand .
Good Day biscuit has now many variants such as Butter , Cashew , Pista ,Chocochips, Choconuts . Britannia has planned to showcase Good Day with human touch in its tvc and media campaign .
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