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Showing posts with label good day. Show all posts
Showing posts with label good day. Show all posts

Good Day - Brand Going Strong

Good Day  Cookies   from  Britannia  Industries  is  second largest  brand of biscuit  sold in India   the sales turnover is estimated to be Rs 1500 crore . This  single brand of biscuit  is second most popular brand after  Parle - G   and is still growing with  new set s of packaging and flavor . It started the concept of Indulgence in biscuit  industry .

It all started with   Britannia  team  launching  indulgence  biscuits market in 1986  where people were  either have been  fed with glucose varieties  or  some  type of cream biscuit  from  local bakeries . Good  day  bridged the gap of  these two varieties . Cookies were only available with local bakers Britannia grabed this opportunity  and launched nation wide  packed cookies and aptly named it  Good day .  The butter variety hit  the bulls eyes and was instant hit  with the masses . Later  it had new avatars  with  pista , cashew and chocolate version .

Crispy and crunchy   cookies was  lapped by all  and rest  is the story .  Britannia under  pressure from high cost of ingredients  have changed its  recipe and prices but  still  Good Day  cookies are favorite for  every one .


Read more on  Good Day  brand  as told  by   Mr  Alagh  former CEO of Britannia -The  man responsible for the success of  Good Day  Brand

Indulgence over 25 years- news story in the hindu

 

Britannia's " Good Day " Completes 25 years

Britannia  's power  brand  Good day  completes  its  25 years of existence launched in 1986   and is worth more  than  Rs 100 crore brand   rightly placed  as one of the power brand from Britannia .which includes Marie , Milk bikkis, Bourbon , Fifty - Fifty ,  Nutri choice

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Good Day  complete 25 years 
Its origin can  be attributed to the  Britannia  R & D which bridged  the  gap  of biscuit and cookies . Good Day  is the major  product  as far as market leaders  from Britannia is concerned . Good Day  biscuits could not be replicated by competitors  like Parle , ITC and now  United Biscuits . Of course  Unibic  has come closer by creating a cookies niche  in biscuit segment successfully .

Rich  in recipe  the  Good Day  has  been popular among masses  with its  bite and taste . In addition Britannia   has used  ingredients like  cashew , pistacchio  and  chocolate  to add spice to it brand .



Good Day  biscuit  has now many variants  such  as   Butter , Cashew , Pista ,Chocochips, Choconuts . Britannia has planned to showcase Good Day  with human touch in its tvc and media campaign .

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