Britannia Diwali Gift Pack - Shubh Kamanayien

Britannia Gift Packs For Festive Season



 

Britannia  one of  the popular bakery brand has en cashed on the new trends in gifting in festive seasons covering dussehra ,diwali,xmas and new year . Preparation starts from month of july  getting the gift pack art work ready with  design . Packings are done with assorted biscuits  either in house or  with help of outsourced vendors . Every year  Britannia  gets decent profits from these gift packs . Competitors like Parle , ITC,Oreo , United Biscuits   have also come up with gift packs . Consumers are also experimenting with new ideas for gift on these festive occasions .Gifts consisting of biscuit , confectionery , beverages and snacks  items  have become popular  due to adulteration which are common now for traditional sweets( Mithai )

Shubh Kamanayien  Pack  consists  various biscuit pack such  as Maska -Chaska , Goodday , Bourbon  etc.

Glucose Biscuits Looses Out To Cream Biscuits & Cookies

There  is a significant   shift in consumer buying habits  for   biscuits in India . Marketing  push for cream and cookies at  low price tags have paid  for , tier -2  cities and rural consumers have  now  shown interest in premium biscuit categories  like cream  and cookies .Parle -G  remains the largest glucose brands but with  low market share  as compared to previous years .We can see the biscuit manufacturers coming out with numerous  cream varieties. Britannia is aggressively marketing low cost  Tiger cream brand .Glucose biscuit market share  for entire biscuit segment  is  estimated to be 28% but is gradually losing out  to premium cream and cookies biscuit .

We  can  place  following cream biscuits brands in three level  on price  comparison

Top premium cream biscuits

Pure  magic ( Britannia )   Dark Fantasy ( ITC )  Choco Kiss ( Unibic )


Middle  level cream biscuits

Oreo ( Kraft ) , Orange cream ( Mcvities ) , Bourbon ( Britannia ) , Bourbon ( Parle & ITC )

Bottom level

Kremes ( Parle )  , Treats (  Britannia ) , Tiger creams ( Britannia ) , Creams (ITC ) , Creams ( Priya gold )

With small packs  cream biscuits  are now available for rural markets  and people are buying out  these in large number instead of popular biscuits such as glucose biscuits .

This sales fig are  for  months  Apr -Sept  sales ( Nielsen data )  shows  the drop  in glucose biscuit sale
 

source - ET

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ET

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