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Market share data for Indian biscuit industry

Here are few market share data for biscuit industry from report s available at IBMA ( Indian Biscuit Manufacturers Association) Fig 2007-2008

  • Market Share - Sector wise
ORGANISED SECTORUN ORGANISED SECTOR
60%40%
  • Market share penetration- Population wise
URBANRURAL
85%-75%65%-55%

  • Market share - Region wise
NORTH ZONE25%
WEST ZONE23%
EAST ZONE28%
SOUTH ZONE24%

  • Market share- Brands wise (volume )
PARLE40%
BRITANNIA38%
PRIYA GOLD15%
ITC11%
REST6%

  • Market Share – product wise
Marie and Glucose50%
sweet, crackers , cream ,milk50%

  • Annual growth rate
200415%
200514%
200614%
200713%
200815%
2009 (jun)17%

  • Total Production ( In lakh metric ton)
2003-200411.00
2004-200512.54
2005-200614.29
2006-200716.14
2007-200817.14

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