Market share data for Indian biscuit industry
Here are few market share data for biscuit industry from report s available at IBMA ( Indian Biscuit Manufacturers Association) Fig 2007-2008
- Market Share - Sector wise
| ORGANISED SECTOR | UN ORGANISED SECTOR |
| 60% | 40% |
- Market share penetration- Population wise
- Market share - Region wise
| NORTH ZONE | 25% |
| WEST ZONE | 23% |
| EAST ZONE | 28% |
| SOUTH ZONE | 24% |
- Market share- Brands wise (volume )
| PARLE | 40% |
| BRITANNIA | 38% |
| PRIYA GOLD | 15% |
| ITC | 11% |
| REST | 6% |
- Market Share – product wise
| Marie and Glucose | 50% |
| sweet, crackers , cream ,milk | 50% |
| 2004 | 15% |
| 2005 | 14% |
| 2006 | 14% |
| 2007 | 13% |
| 2008 | 15% |
| 2009 (jun) | 17% |
- Total Production ( In lakh metric ton)
| 2003-2004 | 11.00 |
| 2004-2005 | 12.54 |
| 2005-2006 | 14.29 |
| 2006-2007 | 16.14 |
| 2007-2008 | 17.14 |
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