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Ceylon Biscuits Ltd- Srilanka s largest biscuit manufacturer -A profile




Ceylon Biscuit Ltd ( CBL ) , A major biscuit and cake manufacturer of Sri lanka was in news for
Launch of its products in China . CBL would be exporting to Chinese shores adding up china into its ever growing list of nations where it exports .Ceylon Biscuit Ltd exports its product to 36 countries .Sri Lankan has got the maximum consumption of biscuit per capita in Asia .
Sri Lankan Institute of Marketing ( SLIM) has awarded Munchee biscuit brand as the top most brand- 2009 of Srilanka and best brand to be exported . Munchee is aleading brand of Ceylon Biscuit Limited ( CBL )

A Profile
Established in year 1968 to manufacture high protein biscuits under the aegis of Care Organisation of USA and SriLankan government it has come a long way as top biscuit manufacturer of Sri Lanka with market share of more than 50% and with 10 manufacturing units in Sri Lanka and two units in India . It has taken over Bakemans factory in Ludhiana and Madras snacks and diet of Parry India, Chennai .

Products : It main products are biscuits , cakes , fruit juices and dried fruits , soya beverages , chocolates .

Major brands : Munchees,Ritzybury,Tiara,Cecil,Lankasoy,Samaposha,Rasa Hari , Go Jelly.
Competitors : Britannia , Maliban

Chairman : M.P. Wickramasingha
ManagingDirector:LMJ De Silva

HQ :
Ceylon Biscuits LimitedP.O.Box 3,High Level Road,Makumbura, Pannipitiya, Sri Lanka.
Tel:
Exports : +94-11-2855056Sales : +94-11-2855362Imports : +94-11-2857207
General : +94-11-2749749,+94-11-2749700
Fax:(+94)-11-2855367
website:www.muncheelk.com
E-mail:ceybis@muncheelk.com

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