". Bakery Industry: CBL

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Showing posts with label CBL. Show all posts
Showing posts with label CBL. Show all posts

Ceylon Biscuit To Set Up New Biscuit Factory At Seethawaka

The Sri Lankan confectionery industry has recorded a satisfactory expansion with a 10 percent annual growth showing signs of being a dominant industry. It is capable of generating much foreign income to the country while reducing the unemployment rate considerably.

The confectionery industry comprises chocolates, biscuits, cakes, sweets, toffees and others.

Ceylon Biscuits plans to set up a biscuit manufacturing plant in the Seethawaka area and it is expected to be operational by mid 2011 generating over 1,000 job opportunities for the youth in the country.

Ceylon Biscuits Limited Group Director and Marketing and Sales Head Nandana Wickramage said new opportunities are opening for local confectionery manufactures in the face of escalating tourist arrivals to the country.

“The high cost of raw materials has been identified as a major stumbling block that hampers the growth in the industry. In addition to that, there is stiff competition in the confectionery industry in the country with the invasion of huge confectionery products from leading multinational companies to the local market.

“However, Sri Lankan consumers are very quality conscious when they purchase confectionery products from the market,” Wickramage said.

source

www.dailynews.lk

Ceylon Biscuits Ventures Into African Market

Sri Lankan biscuit manufacturer Ceylon Biscuits managed to increase exports last year despite recession in the West by venturing into new markets like Africa, a senior official said.

"Our exports grew by nine percent in the last financial year even though there was a global economic melt down," Lakshman De Silva, group managing director of Ceylon Biscuits (CBL), said.

"What we did was, when Europe went down, we off-set the losses there by going into new markets like Ghana in West Africa."

The company exports biscuits and chocolates to around 45 countries and Ghana, Australia and the United Kingdom are its biggest buyers.

Ceylon Biscuits exports about 500 tonnes a month to West Africa and 100 tonnes to Europe.

The company has just won international recognition for its brands at the recently concluded 'World Brand Congress 2010' by winning two awards.

Munchee and Ritzbury, two brands that are owned by the company, were the only brands to bag awards in the fast moving consumer goods category at the awards.

Nandana Wickremage, Head of Marketing of Ceylon Biscuits, also secured an award that is conferred to individuals who make contributions to brand development and sustainability.


source

www.worldbakers.com

Ceylon Biscuit Adopts Oracle Based ERP for Sales

Ceylon Biscuits Ltd. (CBL) a leader in food manufacturing in Sri Lanka, has developed and implemented a sales force automation solution based on Oracle Mobile Lite Server, Oracle Database Lite Client and Oracle Database Enterprise Edition with Oracle Diagnostics and Oracle tuning packs, to enhance the overall productivity of its manufacturing businesses' sales infrastructure.


CBL, with its various foods, chocolates and confectionery brands, caters to 110,000 outlets across Sri Lanka serviced by a large sales force. This deployment enables its sales force to perform various sales related tasks from remote locations, in a centralised and automated environment, increasing its productivity and overall operational efficiency.



CBL engaged DMS Software Technologies, an Oracle PartnerNetwork Platinum partner, to fulfill the deployment. The readily available support and training provided by DMS Software Technologies helped to cut short the time to deployment.

"CBL recognises the importance of leveraging technology to enhance productivity in all sectors of our business. Our sales force automation application deployed on the Oracle Database is a perfect match for our business. It has given us an edge over our competitors by allowing our sales team to work more efficiently. We are now capable of making key strategic decisions quickly and effectively," said Rasith Wickramasingha, Senior Technical Manager, Ceylon Biscuit Limited. "We are capable of streamlining our sales force and focusing our marketing strategy based on real time data. Constant innovation has been the hallmark of our business strategy. That is one of the reasons we went with Oracle. Oracle Sri Lanka and DMS have been extremely helpful in getting this project off the ground by providing us with all the support and training required.

Read more on
http://www.dailymirror.lk/print/index.php/business/127-local/9133.html

Ceylon Biscuits Ltd- Srilanka s largest biscuit manufacturer -A profile




Ceylon Biscuit Ltd ( CBL ) , A major biscuit and cake manufacturer of Sri lanka was in news for
Launch of its products in China . CBL would be exporting to Chinese shores adding up china into its ever growing list of nations where it exports .Ceylon Biscuit Ltd exports its product to 36 countries .Sri Lankan has got the maximum consumption of biscuit per capita in Asia .
Sri Lankan Institute of Marketing ( SLIM) has awarded Munchee biscuit brand as the top most brand- 2009 of Srilanka and best brand to be exported . Munchee is aleading brand of Ceylon Biscuit Limited ( CBL )

A Profile
Established in year 1968 to manufacture high protein biscuits under the aegis of Care Organisation of USA and SriLankan government it has come a long way as top biscuit manufacturer of Sri Lanka with market share of more than 50% and with 10 manufacturing units in Sri Lanka and two units in India . It has taken over Bakemans factory in Ludhiana and Madras snacks and diet of Parry India, Chennai .

Products : It main products are biscuits , cakes , fruit juices and dried fruits , soya beverages , chocolates .

Major brands : Munchees,Ritzybury,Tiara,Cecil,Lankasoy,Samaposha,Rasa Hari , Go Jelly.
Competitors : Britannia , Maliban

Chairman : M.P. Wickramasingha
ManagingDirector:LMJ De Silva

HQ :
Ceylon Biscuits LimitedP.O.Box 3,High Level Road,Makumbura, Pannipitiya, Sri Lanka.
Tel:
Exports : +94-11-2855056Sales : +94-11-2855362Imports : +94-11-2857207
General : +94-11-2749749,+94-11-2749700
Fax:(+94)-11-2855367
website:www.muncheelk.com
E-mail:ceybis@muncheelk.com

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