Social Icons

Small pack s in Jar - Britannia marketing strategy

cookies in jar , biscuit in jars
Its common sight now retailers keeping small packs of biscuit in Jar similar to toffees and other confectionery . Britannia as well as Parle s biscuits are now available in Jars and products priced in the range of Rs 2/- Rs5/-.

Britannia's Bourbon , Cream treat , Good day and Tiger glucose are now available in small packs .These packs have 4- 6 biscuit a pack which is sufficient for one time serving for people .

Small Packs In Jar strategy is working for Britannia and is now Rs 250/- - Rs 300/ crore - business annually . This kind of pack are hit in categories like teens and kids primarily . It provides an option for the consumer to buy biscuits in ready -to-eat-on-move as the present 16- 17 biscuit a pack concept is meant for family or group of friends.

No comments:

Post a Comment

"Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you""



You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry



Submit for free















Blog Widget by LinkWithin