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Showing posts with label biscuit packs in Jar. Show all posts
Showing posts with label biscuit packs in Jar. Show all posts

Small pack s in Jar - Britannia marketing strategy

cookies in jar , biscuit in jars
Its common sight now retailers keeping small packs of biscuit in Jar similar to toffees and other confectionery . Britannia as well as Parle s biscuits are now available in Jars and products priced in the range of Rs 2/- Rs5/-.

Britannia's Bourbon , Cream treat , Good day and Tiger glucose are now available in small packs .These packs have 4- 6 biscuit a pack which is sufficient for one time serving for people .

Small Packs In Jar strategy is working for Britannia and is now Rs 250/- - Rs 300/ crore - business annually . This kind of pack are hit in categories like teens and kids primarily . It provides an option for the consumer to buy biscuits in ready -to-eat-on-move as the present 16- 17 biscuit a pack concept is meant for family or group of friends.

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