Britannia Cakes has almost complete dominance over sliced bar cake market none other player has national reach as Britannia cake has It has been one of the power brands of Britannia which has not seen major ads for long but now Britannia is coming up new TVC for its cakes .
Britannia is all set to prove that their cakes are full of goodness with their new commercial by Grey India. The Britannia TVC brings to light the goodness of cakes with a campaign that shows how a Britannia cake is made from the healthiest of ingredients, which include milk, eggs and fruit. The multi media campaign will break by mid November.
source :campaignindia.in
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for this, britannia is paying hell lot of amount to marketing managers, What is the logic in the Ad ? the cow, fruit plant and hen vanishes and it becomes Britannia cake. Instead the Ad should be showing tempting milk flow, 2 eggs clashing and the liquid of it falling into milk & at the end fruit falling in the mix in juicy splash form or whichevery way, overall showing it as a healthy diet. - Harish
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