Wonder bread one of the iconic bread of US with long history of successful launch of various types of bread completes 90 years of existence and still growing. When large bakeries are closed or are on verge of closure. Wonder bread journey is a lesson for many to follow where through innovation and consistent quality Wonder Bread has maintained loyal customers .
Press release(PR Newswire)
It inspired the phrase "the best thing since sliced bread." Coined the term "the Wonder years." Launched a signature ad campaign to "build strong bodies." Led the way in adding nutrients and vitamins to breads. And now Wonder bread is celebrating its 90null anniversary – capping a remarkable journey that has made it an enduring symbol of Americana and among the most recognized bread brands.
"While a long history of memorable marketing campaigns has helped Wonder soar to iconic status, the real secret of its enduring appeal is continuing to be at the forefront of countless innovations – from packaging to nutrition enhancements – that have kept it relevant among consumers and have had a lasting impact on the bread industry overall," said null null, Senior Vice President of Marketing for the bakers of Wonder. "With the 90null anniversary, we're not only celebratingWonder's remarkable history, but also its future as a contemporary brand that listens to the changing needs of its consumer. More of the best things since sliced bread are, in fact, yet to come."
Highlights of a Wonder- Life
1921-Wonder bread is created by null Baking Company
1930s-Wonder becomes first major bread brand to distribute sliced bread
1934 / 1939-Wonder is a major participant in World's Fairs in Chicago & New York
1940s-Wonder becomes an important part of a government-sponsored program to enrich bread with vitamins and minerals as a way of combating certain diseases
1950s-Wonder launches "builds strong bodies" campaign; becomes fixture on Howdy null Show
1960s-Wonder experiments with an edgier image with introduction of "Helps Catch Boys" ad campaign, featuring risque headlines such as "Boy Trap" and "Date Bait"
1986-Wonder introduces a lower-calorie bread, Wonder Light
2005-Wonder becomes among first bread brands to introduce a made with whole grain white bread
2006-Wonder plays a starring role in the feature film "null Nights: The Ballad of Ricky Bobby"
2007-The Wonder bread Cookbook is released
2009-Wonder Classic and Wonder Classic Sandwich varieties include more calcium and vitamin D
2009-Wonder unveils the Sandwich Wonder-®, a new online tool enabling consumers to create unique sandwich combinations from a list of more than 120 ingredients
2010-Wonder goes mobile with launch of first iPhone app
2010-Wonder introduces Wonder® null™, a bread with the taste and soft texture of white bread - but with the fiber of 100% whole wheat bread
2010-Wonder becomes first major bread brand to join the National Sodium Reduction Initiative
2011-Wonder joins the null community and launches "Heroes Campaign"
