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| courtesy-biskfarm.com |
Rusk s have been now under the lense with big bakery players . Only branded rusk are being manufactured by Britannia under the brand premium rusk . Bisk farm has now entered the rusk segment with media blitz and advertisement promoting its rusk as Ruskit .
Biskfarm a regional power brand in biscuit segment especially in eastern sector of India. Rusk is pre dominatly liked by elderly people and workers for source of break fast alternative and people have liking of dunking bread into tea. It would be interesting to see how Bisk farm captures customers preference in rusk . Variant which are popular are butter rusk , sooji rusk and milk rusk .
In one of my earlier post " brands in rural Bihar " I have mentioned predominant presence of BiskFarm brands of biscuits . Now that major publication has endorsed its preminent place in eastern market of India .
Bisk farm was launched in year 2000 in West Bengal and it is owned by Aparna group of Industries under the company called SAJ Industries Pvt Ltd.
Bisk Farm products and Brands
Bisk Farm has product such as Biscuits , Cakes ,Rusk and Cookies . Total of 55 products (SKUS) with turnover of Rs 200 crore . Bisk farm controls 40% of market share in Eastern India Britannia being the major competitor in the region .
Some of the popular brands are Googly ,Just Ginger , Bourbon , Chocolate Cream
.It has got presence in states such as West Bengal , Bihar , Orissa , Assam , Jharkhand, Chattisgargh , North eastern staates and Bhutan .
It has forayed into bakery retail by name Just Baked .Got 8 such stores in Kolkatta and has plan to open 100 such outlets in and around Kolkatta suburbs.
Bisk Farm has three plants in West Bengal and is planning to open a new plant in Karanatka ,Bangalore .
HQ Address
Purna Bhaban,
5/1 Acharya Jagadish Chandra Bose Road,
5th Floor,
Kolkata - 700 020
West Bengal, India.
Phone : +91-033-2281-8219/8369.
Fax : +91-033-2283-3510
website:
http://www.biskfarm.com/
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