Showing posts with label Rusk. Show all posts
Showing posts with label Rusk. Show all posts
Parle Enters Rusk Market - Challenges Britannia
Rusk is popular among working class as it substitute for quick breakfast which can be savored with tea or milk . Its also popular among elderly people as tea time snack and family get together . Higher shelf life also makes its a essential bakery product for house wives grocery purchase . Variety such as milk rusk , sooji rusk and elaichi rusk are popular among consumers .
Rusk manufacturing has been traditionally manufactured with local bakeries with conventional method of bakery but for these big manufacturers entry the rusk manufacturing is now done with automated plant with capacities running as high as 10- 15 ton /unit / day .
Indian manufacturers have innovated rusk manufacturing by integrating bread manufacturing with biscuit manufacturing technology for mass production . Rotary racks ovens has been replaced with high speed tunnel ovens for higher production .Local brands would have tough competition with these two giants making branded rusks hitherto dominated by local bakeries
Few other brands which have significant presence are Bonn and Kitty
Bisk Farm Comes Up with RUSKIT
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| courtesy-biskfarm.com |
Biskfarm a regional power brand in biscuit segment especially in eastern sector of India. Rusk is pre dominatly liked by elderly people and workers for source of break fast alternative and people have liking of dunking bread into tea. It would be interesting to see how Bisk farm captures customers preference in rusk . Variant which are popular are butter rusk , sooji rusk and milk rusk .
Money Is In Rusk - Britannia
Britannia Rusk are the only branded rusk available pan India . Eyeing a major opportunity in this segment which is largely unbranded Britannia has gone aggressively on marketing Rusk to the masses . With several variants milk, sooji etc .As people shift their preference from biscuits to other products such as cookies , biscuit companies are trying promoting premium biscuits and cookies .Rusk are popular among elderly and working class as it supplements food preferably as break fast or evening hunger pang .
A report
While recent statistics relate consumer spending to poverty status, the country's Rs 15,000-crore biscuits market is throwing light on yet another consumption story. Indians are spending as much on cookies as they are on biscuits that are staple fare, including Glucose, Marie and Milk. Both categories now command 24 per cent each of the consumer spend.
In the last two years, the biscuits segment, ruled by the Glucose biscuit, has been consistently losing market share to its more appealing cousin, the cookie, Ms Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Ltd, told Business Line.
Share dips
She said that the category's share has dipped from one-third of the market it commanded two years back, while the cookies' share has shot up from the 12 per cent it commanded two years back. “We realise that consumers are looking for food for pleasure but are not willing to give up on nutrition,” said Ms Narasimhan.
Thus, to keep consumer interests alive in the declining mass market biscuit segment, Britannia is re-launching its rusks range.
source
http://www.thehindubusinessline.com
A report
While recent statistics relate consumer spending to poverty status, the country's Rs 15,000-crore biscuits market is throwing light on yet another consumption story. Indians are spending as much on cookies as they are on biscuits that are staple fare, including Glucose, Marie and Milk. Both categories now command 24 per cent each of the consumer spend.
In the last two years, the biscuits segment, ruled by the Glucose biscuit, has been consistently losing market share to its more appealing cousin, the cookie, Ms Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Ltd, told Business Line.Share dips
She said that the category's share has dipped from one-third of the market it commanded two years back, while the cookies' share has shot up from the 12 per cent it commanded two years back. “We realise that consumers are looking for food for pleasure but are not willing to give up on nutrition,” said Ms Narasimhan.
Thus, to keep consumer interests alive in the declining mass market biscuit segment, Britannia is re-launching its rusks range.
source
http://www.thehindubusinessline.com
Rusk A Popular Bakery Product
Rusk is favorite for many people across the globe . Rusk main advantage is it shelf life as rusk can be stored for months without any impact on shelf life and can be dipped with tea , milk and meals. Varieties of rusk are milk rusk ,suji and jeera rusk . Its bread baked twice .
Video shows home preparation of Rusk
Automated Rusk manufacturing
Video shows home preparation of Rusk
Automated Rusk manufacturing
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