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Showing posts with label Rusk. Show all posts
Showing posts with label Rusk. Show all posts

Parle Enters Rusk Market - Challenges Britannia

Parle   has   now entered  lucrative  market of  rusk  ( toast ) which has been  dominated  by Britannia .  Uptill now Britannia   was only   branded  rusk  pan India  with  few local brands  competing  with it . Now that   Parle has entered the Rusk market  it would  be interesting to watch the price war and product launched in this

section of  bakery .


 Rusk  is popular  among  working  class  as  it substitute  for  quick  breakfast which can be savored  with  tea  or milk .  Its also popular among  elderly people as  tea time snack and family get together . Higher shelf life  also makes its a  essential bakery product for  house wives grocery purchase . Variety such as milk rusk , sooji rusk and  elaichi rusk  are  popular  among consumers .

 
 Rusk manufacturing  has  been traditionally  manufactured with  local bakeries with  conventional method of bakery but for  these  big manufacturers entry   the rusk manufacturing  is now  done  with  automated   plant  with capacities  running as high as  10- 15 ton /unit / day .



Indian manufacturers have  innovated  rusk manufacturing by  integrating   bread manufacturing  with  biscuit manufacturing  technology for  mass production . Rotary racks  ovens has been replaced with  high  speed  tunnel ovens for  higher production .Local  brands  would  have tough  competition  with these two giants  making branded  rusks  hitherto dominated  by local bakeries

Few  other  brands  which  have  significant presence  are   Bonn and Kitty 

Bisk Farm Comes Up with RUSKIT

courtesy-biskfarm.com
Rusk s  have  been  now under   the lense   with  big  bakery players . Only branded rusk are  being manufactured by Britannia  under  the brand  premium rusk  . Bisk farm has now entered the rusk  segment with media blitz and advertisement  promoting its  rusk  as  Ruskit .

Biskfarm  a regional power brand in biscuit segment   especially  in  eastern sector of India.  Rusk is pre dominatly  liked by  elderly  people and  workers  for   source of  break fast  alternative  and  people have liking of  dunking  bread  into  tea. It would be interesting to see how Bisk farm   captures customers  preference in rusk . Variant  which are popular are butter rusk , sooji rusk  and milk rusk .

Money Is In Rusk - Britannia

 Britannia Rusk  are  the only branded rusk available pan India . Eyeing a major opportunity in this segment  which  is largely unbranded Britannia has gone aggressively on marketing Rusk to the masses . With several variants  milk, sooji etc .As people shift  their preference from biscuits to other products  such as cookies  , biscuit companies are trying promoting premium biscuits and cookies .Rusk are popular among  elderly and working class as it supplements food  preferably as break fast  or evening hunger pang .

 A report

While recent statistics relate consumer spending to poverty status, the country's Rs 15,000-crore biscuits market is throwing light on yet another consumption story. Indians are spending as much on cookies as they are on biscuits that are staple fare, including Glucose, Marie and Milk. Both categories now command 24 per cent each of the consumer spend.

Premium Rusk from Britannia , rusk from britannia , britannia premium ruskIn the last two years, the biscuits segment, ruled by the Glucose biscuit, has been consistently losing market share to its more appealing cousin, the cookie, Ms Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Ltd, told Business Line.
Share dips

She said that the category's share has dipped from one-third of the market it commanded two years back, while the cookies' share has shot up from the 12 per cent it commanded two years back. “We realise that consumers are looking for food for pleasure but are not willing to give up on nutrition,” said Ms Narasimhan.

Thus, to keep consumer interests alive in the declining mass market biscuit segment, Britannia is re-launching its rusks range.

source
http://www.thehindubusinessline.com

Rusk A Popular Bakery Product

Rusk is favorite for many people across the globe . Rusk main advantage is it shelf life as rusk can be stored for months without any impact on shelf life and can be dipped with tea , milk and meals. Varieties of rusk are milk rusk ,suji and jeera rusk . Its bread baked twice .

Video shows home preparation of Rusk

Automated  Rusk  manufacturing

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