Swiss rolls have huge popularity in western worlds . You look at any shop or supermarkets shelf are filled with various kind of Swiss roll with different flavours chocolate , milk , orange , vanilla and strawberry .
To produce Swiss roll in volumes you require a plant similar to biscuit plants .with accessories to fill in cream , jam or jelly in the rolls . Mixing is done to produce batter which is then passed on to baking oven which bakes the sheet which is then allowed to cool and jams are spread over to the sheet .With rolling and cutting the sheets are rolled over to form rolls which are then fed into flow wrap machines with the trays or without trays for packing .
Major Ingredients for batter of swiss rolls are flour , sugar , egg , water , flavour , baking powder ,essence , perservatives ,colors
Britannia did tried to produce these Swiss roll but failed to market it . several local bakeries are producing it but within local markets .
Now with change in market bakery product manufacturers can try out Swiss rolls which are popular in rest of the world .
Problems with Swiss roll are
Sweetness which doesn't go well with Indian consumers
Shorter shelf life
Refrigerated logistics and storage
Costly equipments
Hygienic conditions
Consumer awareness of such products
Hope to find Swiss rolls in Indian market soon .
