Africa has become a hot market for all biscuit manufacturers be it manufacturers in Europe , USA ,UK ,ME ,Asia . Every one is interested in pushing their products in African countries . Imported biscuits are cheaper than the local biscuit in most of these African nation . Most of these companies have manufacturing base either in african countries itself or in Middle east and North African ( MENA ) countries .
Trades are done on contract manufacturing or private labels for business houses .Distributors for major brands are also present in these countries .
what makes these countries attractive are for the following reasons
- Low to zero competition
- Costlier local products
- Higher Competition in the manufacturers country
- Economic revival for some economies in Africa
- Longer shelf life for biscuits as per the foods laws in African countries
- Biscuits have become staple food in many drought affected countries
- Transaction in advance payment and in dollars
- Large population needs fortified biscuits as govt sponsored schemes
Some of the major market in Africa are
- Morroco
- Egypt
- South Africa
- Ghana
- Nigeria
- Ivory Coast
- Tunisia
- Kenya
- Libya
- Algeria
